THE LPGA PURPOSE
The LPGA is committed to being the global leader in women’s golf and to use our unique platform to empower, inspire, and advance opportunities for girls and women, on and off the golf course.
At the LPGA our identity is shaped by our core values: equity and fair play, inclusion, integrity, excellence, and leadership. We prioritize equity and fair play, fostering an environment where every individual experiences equal respect and opportunity. Inclusion is integral to our culture, celebrating diversity as a source of strength. We are unwavering in our commitment to excellence. From the professionals on the course, to the employees behind the scenes, we strive for the utmost performance and achievement. Leadership is not confined to titles but is a shared responsibility at every level, empowering individuals to lead with vision and contribute to our overarching mission.
JOB SUMMARY
The CRM Manager is responsible for leading data integrations within ticket operations, merchandise sales, growth brands, and sponsorship by providing customization and optimization across ad hoc reporting/analysis, sales campaign/lead creation, and facilitating data structure within the data warehouse, email marketing, and other data platforms. This role provides quantitative analysis and data-driven insights to drive association goals across all LPGA brands. This is an individual contributor role that reports to the VP of Business Intelligence.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Maintain and optimize the data platforms to provide a practical and custom user experience for users across the association
- Monitor and maintain customer data quality and data hygiene
- Work closely with legal on privacy/data security compliance, policies & procedures
- Identify and address data inconsistencies across platforms
- Analyze information needs of multiple users to assist in determining appropriate database application structures and report specifications
- Construct database applications, including procedures, modules, functions, automated events, and customized forms and reports as needed
- Provide database quality control
- Develop and implement workflows, data entry, collection, and reporting procedures
- Analyze fan-related data as it relates to demographics, psychographics, behavior, and historical trends
- Facilitate customer data acquisition from a variety of data sources and integrate it into a defined customer journey
- Troubleshoot CRM/data-related issues and work with users to ensure systems meet individual team needs
- Perform ad-hoc analysis as needed
- Other duties as assigned
QUALIFICATIONS
- Bachelor's Degree, preferably in Business, Mathematics, Statistics, Information Systems, or related field
- 3-4 years of working with a CRM/Email system (Kore, Salesforce/hubspot, Braze)
- 3-4 years of working with data warehouse ingestion
- 2 years of experience working with complex databases, troubleshooting problems, analyzing information and data, designing queries and reports, and creating operational policies and procedures is preferred
- Experience writing queries in programming languages (SQL preferred)
- Experience with various data sets/feeds (SeatGeek, Legends, Website)
- Experience with privacy/data security compliance, policies & procedures a plus
- Strong quantitative and statistical modeling skills with the ability to translate findings to all levels of the organization
- Elevated knowledge of document management processes and software (Asana)
- Complete understanding of how to create, implement, and maintain data file structures
- Experience working in a data warehouse environment and with relational databases
- Must be presently authorized to work in the U.S. without a requirement for work authorization sponsorship by our company for this position now or in the future
The LPGA offers a hybrid schedule with 2-3 days in office each week, competitive salary and benefits package that includes, medical, dental, vision, life, and disability insurance, paid time off, 401(k) with employer match, golf and fitness center privileges, access to all of our events, and many other great benefits to all full-time employees.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
