Pro Shop
Consumer Events Lead
Pro Shop - Director
New York, NY · Los Angeles, CA · Hybrid
Event Operations/Management · Event Promotions · General Management/Profit & Loss
$150,000 - $180,000 / year
0
1
week ago
TITLE: Consumer Events Lead
LOCATION: Pro Shop has offices in NYC and LA, this role will ideally be in one of these locations.
COMPANY OVERVIEW
At Pro Shop, we seek to super-serve golf fandom by blending golf and culture together. Our vision is to engage, empower, and grow the global golf community through innovative storytelling and a curated selection of products and services. We will combine golf media, production and commerce businesses, aiming to be the ultimate destination for golf enthusiasts of all ages, backgrounds, and skill levels, where they can immerse themselves in the essence of the sport.
ABOUT THE ROLE
We’re looking for a highly strategic, creative, and execution-focused Consumer Events Lead to lead the development, marketing & planning of small and large scale golf-focused events for Pro Shop’s owned and operated media properties. Events may range from corporate events and outings to consumer-facing ticketed events and golf tournaments. This role will own the full lifecycle of each event and lead the creation events as a new business line at the company.
RESPONSIBILITIES
Business Line Strategy & Planning
- Build the company’s events business from the ground up.
- Lead the overall vision, design, and execution of branded events, ensuring each event reflects the identity and objectives of its corresponding media property.
- Develop and manage each event’s strategy, theme, schedule, and programming — from headline moments to detailed guest experiences.
- Translate high-level goals (brand building, community engagement, revenue generation, etc.) into actionable event plans.
- Own and manage the full event timeline, workback schedule, and operational calendar.
Vendor, Partner & Sponsor Management
- Identify, negotiate, and manage all external vendors — including production, catering, A/V, entertainment, and staffing.
- Manage communications with key stakeholders, including venues, local authorities, and talent agencies.
Team Leadership & Collaboration
- Build and lead a small, high-performing event team or network of contractors/freelancers as needed.
- Collaborate closely with internal production, marketing, sales and content teams to tell the event story before, during, and after the events.
- Provide clear direction, accountability, and structure for internal and external collaborators.
Measurement & Continuous Improvement
- Define and track success metrics for the event (attendance, engagement, partner satisfaction, revenue, etc.).
- Conduct thorough post-event evaluations and develop insights to optimize future events.
- Stay current on experiential trends, technology, and best practices to keep the event at the cutting edge.
QUALIFICATIONS
- 5-7 years of experience in consumer event production, experiential marketing, or live entertainment, ideally within media, golf, consumer brands, or sports sectors.
- Proven track record of owning high-impact events end-to-end (500+ attendees or multi-day experiences preferred).
- Deep experience managing vendors, sponsorship activations, and creative production teams.
- Background in golf, sports, or events for editorial brands is a strong plus.
Skills & Attributes
- Strategic thinker who can translate vision into detailed execution.
- Highly organized with excellent project management and multitasking abilities.
- Strong creative instincts and attention to brand detail.
- Excellent relationship-building, negotiation, and communication skills.
- Calm under pressure; thrives in fast-paced, high-stakes environments.
- Willingness to travel and work nontraditional hours as needed around event timelines.
BENEFITS
- Competitive salary and compensation package
- Stock options
- Comprehensive health, dental, and vision insurance
- Flexible work hours and remote work options
- Opportunities for professional development and career advancement
- Dynamic and collaborative work environment with a culture of innovation and impact
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
