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Marketing Coordinator with XFL in Dallas, TX

XFL jobs
Sports Jobs in Dallas, TX
Marketing: Marketing
About the XFL
The new XFL will reimagine football for the 21st century when it kicks off in early 2020. Delivering authentic, high-energy football for the whole family at an affordable price, the XFL will offer fast-paced games with fewer play stoppages and simpler rules. The league will launch with eight teams in markets across the country, 45-man active rosters and a 10-week regular season schedule with a postseason consisting of two semifinal playoff games and a championship game. The XFL is a single entity that owns the league and all teams, employing professionals at the Stamford, CT headquarters as well as in each of the markets that the teams call home.

About the Role
The Dallas Renegades is seeking a Coordinator, Marketing responsible for supporting the marketing and customer touchpoints of the Dallas Renegades brand. This person will facilitate the planning, ordering, sales and event activations for all marketing initiatives while supporting team photography, community and grassroots efforts.

The Coordinator, Marketing will report into the Team Marketing Manager and support efforts to acquire and engage fans across owned marketing channels, partnering closely with communications, social/content, sales, creative, community and partnerships.

What you will do
  • Coordinate traditional marketing efforts across all Dallas Renegades platforms.
  • Support all grassroots and activation efforts throughout the season for brand consistency and to drive lead generation efforts.
  • Coordinate brand and ticket sales communications, email marketing and creative development to facilitate the overall Dallas Renegades brand. 
  • Manage all team photography needs including photographer scheduling and necessary administrative responsibilities.
  • Maintain filing system for photos, ensuring an accurate image numbering system and accurate retrieval and filing of originals, both digital and film.
  • Assist with the development of a digital asset database to ensure accurate search results by adding or modifying keywords, user-defined fields and templates as necessary.
  • Process images and upload into the database, including basic metadata creation (select appropriate templates, keywords and user-defined fields).
  • Cultivate strong relationships with other Marketing staff, Communications, Ticket Sales, Partnership and Game Presentation, and support overall business strategy tactics to engage fans in interactive and innovative ways.
  • Maintain team marketing calendar.
  • Assist with inventory and organization of Dallas Renegades storage areas. 
  • Assist in the execution of all Dallas Renegades events and support gameday operations as requested.
  • Report into Team Marketing Director.
  • Assist with pulling, organizing and delivering analytical and data information to internal team.
  • Assist with brainstorming sessions for client proposals and sponsorship opportunities.
  • Involvement in social media story crafting and content creation.
  • Other duties as assigned.

How you will be measured
  • Fan engagement measures, including size and growth of fan base, ticket sales, levels of engagement across channels and devices, fan retention and fan referrals.
  • KPIs: Brand recognition and public perception measurements.
  • Photography asset management system and process/results.

What you will bring
  • 2+ years' experience working in marketing, communications, digital media and photography.
  • Experience with creative, media planning and digital photography experience, including image databases, inputting photos and working with metadata.
  • Excellent organizational skills and attention to detail.
  • Entrepreneurial spirit. 
  • Superior verbal/written communications skills. 
  • Candidate must exhibit a passion for sports, marketing and football.
  • Ability to work well with multiple stakeholders across the company, agency and client organizations.
  • A self-starter, energetic, resilient, enthusiastic and the determination to ensure that deliverables, timelines and objectives are achieved.
  • Ability to handle multiple projects simultaneously and strong project management skills.
  • Proficient in MS Office Suite, Adobe PhotoShop, Bridge & Lightroom and image management programs are a plus.
  • BS/BA required.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
The XFL maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status or any other characteristic or status protected by applicable federal, state or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits and terminations.

** Only applicants who are legally authorized to work for The XFL will be considered.  The XFL does not provide any work authorization sponsorship, or any assistance in securing, maintaining, or extending work authorization. **

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