Public Relations Director (Volunteer/Intern)
Reports To: Team President / Owner
Location: Indiana (Hybrid / Remote with in-person presence for games & events)
Role Summary
The Public Relations Director shapes and protects the public image of Indiana Valor by creating compelling campaigns and building strategic relationships with media, sponsors, and community partners. This role strengthens the team's brand visibility and deepens engagement across audiences.
Key Responsibilities
- Develop and implement comprehensive PR strategies and campaigns
- Build and maintain relationships with media outlets, journalists, and influencers
- Write press releases, media kits, and promotional materials that reflect the team's mission
- Coordinate press conferences, interviews, and public appearances
- Monitor media coverage and adjust messaging to align with public sentiment
- Collaborate with communications, marketing, and outreach teams to ensure consistent messaging
- Handle media inquiries and manage reputation across platforms
Qualifications
- Bachelor’s degree in Public Relations, Communications, Marketing, or related field
- 5+ years of professional PR experience, preferably in sports or entertainment
- Strong storytelling and writing skills with attention to audience and tone
- Proven success in media outreach and campaign management
- Experience managing PR events and crisis communications
- Passion for growing visibility of women’s professional sports and team branding
