Director of Communications (Volunteer)

Reports To: Team President / Owner
Location: Indiana (Hybrid / Remote with in-person presence for games & events)

Position Overview

The Director of Communications (Volunteer) serves as the lead storyteller, brand steward, and media liaison for Indiana Valor Women’s Football. This role is responsible for elevating the visibility of the team, amplifying the voices of women athletes, and advancing the mission of equity and excellence in women’s football. The Director of Communications develops and executes strategic, consistent messaging across platforms to engage fans, sponsors, media, and the broader community.

This is a non-paid, volunteer leadership position ideal for a communications professional, creative, or sports advocate passionate about women’s athletics and community impact.

Key Responsibilities

Strategic Communications & Brand Management

Develop and oversee a comprehensive communications strategy aligned with the team’s mission and values
Maintain consistent branding, tone, and messaging across all platforms
Serve as a champion for women’s sports through intentional storytelling and representation

Media Relations & Public Relations

Act as the primary point of contact for media inquiries
Draft and distribute press releases, media advisories, and team announcements
Pitch stories to local and regional media outlets highlighting athletes, games, and community impact
Support interviews, game-day media coordination, and public appearances

Digital & Social Media

Lead content strategy and oversight for social media platforms (e.g., Instagram, Facebook, X, TikTok)
Collaborate with photographers, videographers, and designers to produce compelling content
Monitor engagement metrics and adjust strategy to grow reach and visibility

Content Creation & Storytelling

Write and edit content including game previews and recaps, athlete features, newsletters, website content, and promotional materials
Highlight player journeys, leadership, resilience, and community involvement
Ensure content is inclusive, empowering, and audience-focused

Internal Communications

Support communication between leadership, coaching staff, players, and volunteers
Develop messaging for team updates, policies, and events

Partnership & Community Engagement

Collaborate with sponsors, partners, and community organizations on co-branded communications
Support fundraising, recruitment, and community outreach initiatives through strategic messaging

Crisis & Reputation Management

Assist leadership with communications during sensitive or urgent situations
Develop proactive messaging to protect and strengthen the team’s public image

Leadership & Collaboration

Recruit, guide, and support volunteer communications team members (social media, photography, videography, writing)
Serve as a collaborative member of the leadership team
Attend home games, select practices, and community events as needed

Qualifications

Required

Strong written and verbal communication skills
Experience with social media management and digital storytelling
Ability to work independently while collaborating with a volunteer leadership team
Willingness to commit time consistently during the season and key events
Passion for women’s sports, equity, and community impact

Preferred

Background in communications, journalism, marketing, public relations, or sports media
Experience with Canva, Adobe Creative Suite, or similar tools
Familiarity with media relations and press outreach

Time Commitment

Estimated 5–10 hours per week, with increased time during the season and on game days

What You’ll Gain

Leadership experience within a growing women’s sports organization
Portfolio-worthy content and professional references
Opportunities to advocate for women athletes and expand the visibility of women’s football
Connection to a passionate, mission-driven community