Director of Communications (Volunteer)
Reports To: Team President / Owner
Location: Indiana (Hybrid / Remote with in-person presence for games & events)
Position Overview
The Director of Communications (Volunteer) serves as the lead storyteller, brand steward, and media liaison for Indiana Valor Women’s Football. This role is responsible for elevating the visibility of the team, amplifying the voices of women athletes, and advancing the mission of equity and excellence in women’s football. The Director of Communications develops and executes strategic, consistent messaging across platforms to engage fans, sponsors, media, and the broader community.
This is a non-paid, volunteer leadership position ideal for a communications professional, creative, or sports advocate passionate about women’s athletics and community impact.
Key Responsibilities
Strategic Communications & Brand Management
- Develop and oversee a comprehensive communications strategy aligned with the team’s mission and values
- Maintain consistent branding, tone, and messaging across all platforms
- Serve as a champion for women’s sports through intentional storytelling and representation
Media Relations & Public Relations
- Act as the primary point of contact for media inquiries
- Draft and distribute press releases, media advisories, and team announcements
- Pitch stories to local and regional media outlets highlighting athletes, games, and community impact
- Support interviews, game-day media coordination, and public appearances
Digital & Social Media
- Lead content strategy and oversight for social media platforms (e.g., Instagram, Facebook, X, TikTok)
- Collaborate with photographers, videographers, and designers to produce compelling content
- Monitor engagement metrics and adjust strategy to grow reach and visibility
Content Creation & Storytelling
- Write and edit content including game previews and recaps, athlete features, newsletters, website content, and promotional materials
- Highlight player journeys, leadership, resilience, and community involvement
- Ensure content is inclusive, empowering, and audience-focused
Internal Communications
- Support communication between leadership, coaching staff, players, and volunteers
- Develop messaging for team updates, policies, and events
Partnership & Community Engagement
- Collaborate with sponsors, partners, and community organizations on co-branded communications
- Support fundraising, recruitment, and community outreach initiatives through strategic messaging
Crisis & Reputation Management
- Assist leadership with communications during sensitive or urgent situations
- Develop proactive messaging to protect and strengthen the team’s public image
Leadership & Collaboration
- Recruit, guide, and support volunteer communications team members (social media, photography, videography, writing)
- Serve as a collaborative member of the leadership team
- Attend home games, select practices, and community events as needed
Qualifications
Required
- Strong written and verbal communication skills
- Experience with social media management and digital storytelling
- Ability to work independently while collaborating with a volunteer leadership team
- Willingness to commit time consistently during the season and key events
- Passion for women’s sports, equity, and community impact
Preferred
- Background in communications, journalism, marketing, public relations, or sports media
- Experience with Canva, Adobe Creative Suite, or similar tools
- Familiarity with media relations and press outreach
Time Commitment
- Estimated 5–10 hours per week, with increased time during the season and on game days
What You’ll Gain
- Leadership experience within a growing women’s sports organization
- Portfolio-worthy content and professional references
- Opportunities to advocate for women athletes and expand the visibility of women’s football
- Connection to a passionate, mission-driven community
