Washington Commanders
Director, Ticketing and Premium Seating Analytics
Washington Commanders - Director
College Park, Maryland · MD
Business Analytics · Ticketing & Sponsorship Marketing Management · Database Marketing/Analytics/Business Intelligence
$120,000 - $150,000 / year
1
7
hours ago
Position Profile: Director, Ticketing and Premium Seating Analytics
Department: Business Intelligence
Reports to: Head of Strategy & Analytics
Status: Full-time
Work Location: College Park, MD
Reports to: Head of Strategy & Analytics
Status: Full-time
Work Location: College Park, MD
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Position Summary
The Washington Commanders are seeking a data-driven leader to join our organization as Director, Ticketing and Premium Seating Analytics with primary responsibility for leading ticketing and premium seating analytics across all home football games. Additional areas of support include food & beverage analytics, as well as premium seating analytics for third-party events. This role will serve as the central analytics partner for multiple revenue leaders, providing strategic insights that directly influence pricing, inventory strategy, demand management, and the overall fan experience.
The ideal candidate brings a strong understanding of the dynamics of professional sports including ticket purchasing patterns, attendance variability, premium hospitality trends, and gameday behavior. The ideal candidate can translate complex data into actionable insights for both executive leadership and frontline business teams.
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Key Responsibilities
Strategic & Executive Support
- Lead analytics projects for Ticketing, Premium Sales, and Food & Beverage leadership
- Leverage data to drive revenue strategy across season tickets, single-game inventory, suites, clubs, and hospitality products
- Provide data-driven guidance on pricing, yield management, packaging, and promotional strategies throughout the season
- Support long-term planning initiatives, including budgeting, revenue forecasting, and multi-year strategy
Ticketing & Premium Seating Analytics
- Lead analysis of demand trends, secondary markets, renewal behavior, upgrade paths, and customer lifecycle across season, group, and single-game ticketing
- Support premium seating strategy (suites, loge boxes, club seats, hospitality areas) through utilization, pricing, and sales performance analysis
- Develop forecasting models to project attendance, revenue, and inventory sell-through under varying scenarios
- Evaluate the effectiveness of dynamic pricing, discounting, and bundling strategies
Food & Beverage Analytics
- Oversee food & beverage performance analysis, including per-cap spending, product mix, pricing strategy, and vendor performance
- Analyze game-day factors (attendance, opponent, weather, day/time) to optimize staffing, inventory, and product offerings
- Partner with venue operations and concessionaires to identify opportunities for revenue growth and operational efficiency
Reporting, Insights & Data Strategy
- Own executive dashboards and reporting frameworks that track core KPIs across ticketing, premium seating, and F&B
- Ensure insights are delivered in clear, concise formats tailored to executive, commercial, and operational audiences
- Drive continuous improvement in data quality, system integration, and reporting automation across ticketing, CRM, and POS platforms
Qualifications & Skills
- Bachelor’s degree in Business, Analytics, Economics, Statistics, Finance, Computer Science, or a related field
- 8-12+ years of progressive experience in analytics, strategy, or business intelligence
- Demonstrated experience supporting revenue-driving functions in professional sports, live entertainment, hospitality, or adjacent consumer businesses
- Advanced proficiency with analytical, visualization and AI tools (SQL, Python, R, Tableau/Power BI, CoPilot, Claude Code)
- Strong executive communication skills and the ability to influence decisions through data storytelling
- Direct experience working with ticketing systems (e.g., SeatGeek, Ticketmaster, AXS, Paciolan), CRM platforms, and concession/POS data
- Background in pricing, yield management, or revenue optimization
- Familiarity with game-day operations and venue-based revenue models
- Passion for professional sports and enhancing the fan experience through data
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
Please describe your experience as it relates to the position requirements of this position.
What excites you about this position and the prospect of working with the Washington Commanders?
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