Position: Vice President, Business Intelligence

Reporting to: EVP, Finance 

ABOUT THE UFL

The United Football League (UFL) is the premier professional spring football league, powered by the visionary leadership and investment of Mike Repole and Impact Capital, RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN. Built on innovation, accessibility, and competitive excellence, the UFL delivers the most engaging professional football experience in the world—for both players and fans. The league features eight teams: the Birmingham Stallions, Columbus Aviators, Dallas Renegades, DC Defenders, Houston Gamblers, Louisville Kings, Orlando Storm, and St. Louis Battlehawks.

ABOUT THE ROLE

The Vice President, Business Intelligence will serve as a strategic and operational leader responsible for shaping the league’s enterprise-wide data and analytics vision. This individual will lead the development of scalable business intelligence capabilities that drive informed decision-making across the organization, while helping position the UFL as a data-forward, innovation-driven sports property.

This executive will partner closely with leadership across finance, ticketing, sponsorship, marketing, media, football operations, and consumer products to transform data into actionable business insights that support revenue growth, operational efficiency, fan engagement, and long-term league strategy.

The ideal candidate is equal parts strategist, operator, and builder — someone who can lead high-level business conversations while also driving execution across systems, reporting, analytics, and emerging AI capabilities.

WHAT YOU WILL DO

Strategic Leadership & Analytics Vision

• Lead the strategy, development, and execution of the league’s business intelligence, analytics, and data infrastructure initiatives.
• Develop and maintain a scalable enterprise-wide data ecosystem integrating ticketing, sponsorship, media, digital, merchandise, CRM, and football operations data.
• Partner with executive leadership to identify opportunities where data and analytics can improve business performance, operational efficiency, and fan engagement.
• Establish league-wide KPI frameworks, reporting standards, and executive dashboards that support real-time business decision-making.
• Deliver strategic insights related to attendance trends, fan behavior, customer acquisition, retention, pricing strategy, market opportunities, and potential expansion markets.
• Serve as a trusted thought partner to senior leadership by translating complex data into clear, actionable recommendations.

Business Performance & Revenue Optimization

• Partner cross-functionally with ticketing, sponsorship, marketing, media, merchandising, and finance teams to optimize revenue performance and improve ROI across key business initiatives.
• Collaborate with marketing and paid media partners on fan segmentation, audience analytics, campaign measurement, attribution modeling, and engagement strategies.
• Drive league-wide research initiatives related to brand health, fan insights, consumer behavior, and marketing effectiveness.
• Support forecasting, budgeting, and long-range strategic planning through predictive analytics and business modeling.
• Identify operational efficiencies and automation opportunities through analytics and AI-driven solutions.

Data Infrastructure & Governance

• Lead the continued evolution of the league’s analytics platforms, reporting systems, and data architecture.
• Establish best practices related to data governance, integrity, accessibility, standardization, and security.
• Evaluate and implement emerging technologies, AI tools, and business intelligence solutions that support organizational growth.
• Ensure data consistency and reporting alignment across league and team-level operations.

Leadership & Team Development

• Build, mentor, and lead a high-performing business intelligence and analytics function capable of supporting league-wide initiatives.
• Foster a collaborative, solutions-oriented culture centered around innovation, accountability, and continuous improvement.
• Serve as a cross-functional connector who can effectively communicate with both technical and non-technical stakeholders.

WHAT YOU WILL BRING

ADDITIONAL DETAILS 

• Base salary range: $220,000–$250,000, plus discretionary bonus eligibility and comprehensive benefits.
• This role will be based in the Tri-State area (NY/NJ/CT).
• This position operates in a hybrid work environment, with an expectation of in-office collaboration 2–3 days per week.
• Moderate travel (<20%) required, including attendance at select league games, events, and meetings.
• Ability to work a flexible schedule, including nights, weekends, and holidays as business needs require.
• Prolonged periods of sitting at a desk and working on a computer may be required.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this role. Duties, responsibilities, and activities may change at any time with or without notice.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

The UFL maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.