Job Title: Coordinator, Marketing

Reports to: Director, Digital Marketing & Media

About the United Football League

The United Football League (UFL) is the professional spring football league, born from the groundbreaking 2024 merger of the XFL and USFL. With the visionary backing of RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, ESPN and Mike Repole, the UFL is redefining the football landscape. The UFL is committed to pushing the boundaries of the game and delivering an elevated experience for players, fans, and partners alike.

About the Position

The Marketing Coordinator will report to the Director, Digital Marketing & Media and support the holistic Marketing team and key initiatives across the league and eight (8) teams. The Marketing Coordinator is a “Jack/Jill of all trades,” responsible for supporting a variety of marketing functions and initiatives across the league and teams with a focus on digital marketing, customer acquisition and new medias. 

The Marketing Coordinator will support key marketing tactics and campaign execution, with a special focus supporting email and performance marketing. He or she will also play a critical role in key marketing functions including collateral management, premium item inventory, program development and implementation, execution of tentpole events, supporting ticket sales marketing, and other related events. The coordinator will seamlessly move between influencing strategic planning and driving execution in a fast-paced sports environment.

What You Will Do

• Support CRM Marketing lead, developing and executing email campaigns for league and eight teams, interfacing with Team Marketing Managers and League Marketing Directors

• Support Marketing campaign operations, providing trafficking and project management support, with additional focus to support the paid media campaigns for all eight teams. Work directly with Digital Marketing Director and interfacing with Media Agency in support Single Game Ticket campaigns and promotions for all teams leading up to and throughout the season, as well as Postseason/Championship Ticket campaigns..

• Support cross-functional marketing planning, interfacing with members of verticals (Creative & Content, Sponsorship, Merchandise, Ticketing, Team Marketing/Business Leads) to provide collaborative support in planning campaigns, tentpole events, in-market activations - from ideation to logistics and execution

• Support Team Ticket Marketing collaboration, working across Marketing and Ticketing teams to ensure visibility to plans and provide collateral management, creative trafficking, etc as needed

• Manage all premium items and branded inventory for team marketing activations and promotions.  Provide additional planning, activation and project management support as needed.

• Provide organization support managing process and operational documents such as the functional department calendar.  Support campaign operations and project management utilizing Project Management software Wrike.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What you will bring:

●      1-3 years of experience in progressively-responsible marketing roles.

●      Must have exceptional command of grammar and astute proofreading abilities.

●      Experience executing marketing campaigns in a fast-paced, collaborative environment.

●      Exceptional writing, grammatical, and copy-editing skills and the ability to write original content.

●      Must be able to maintain multiple concurrent projects in a fast, fluid environment.

●      Aptitude for creative design/production.

●      Capability to manage relationships and coordinate projects with external communications contractors (photographers, writers, etc.).

●      Highly detail-oriented with superb organizational and time management skills.

●      Ability to maintain a positive and professional attitude especially in high-stress situations.

●      Ability to travel (weekend work required).

●      Industry experience within the sports and entertainment, or a related field.

Additional Details 

●      Primarily works in a remote office and/or an office environment but will include attending games and local events.

●      Prolonged periods of sitting at a desk and working on a computer.

●      Minimal Travel (<10% travel): May be required to travel.

●      Ability to work a flexible schedule inclusive of weekends, nights and holidays required.

●      Must be able to lift 15 pounds at times.

Equal Employment Opportunity Statement

The United Football League maintains a strong policy of equal opportunity in employment.  It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law.  Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.