Job Title: Director of Ticket Sales and Experience - Birmingham Stallions

Reports to: VP, Team Business & Event Operations - Birmingham Stallions

Location: The candidate must live within the Birmingham, AL area as this is a hybrid position.

About the UFL:

Committed to pushing the boundaries of football and delivering an elevated experience for players, fans, and partners alike, the United Football League (UFL) has redefined spring football. Under the vision of Dwyane Johnson, Dany Garcia, RedBird Capital Partners, FOX, and ESPN, the league is reshaping the football landscape through innovation, fan engagement, and player opportunities. Born from the the groundbreaking 2024 merger of the XFL and USFL, the UFL is poised for growth with its eight teams in the following markets: Arlington (TX), Birmingham (AL), Detroit (MI), Houston (TX), Memphis (TN), San Antonio (TX), St. Louis (MO), and Washington D.C.

About the Position

The Director of Ticket Sales and Experience aims to drive the ticket sales team to achieve the team’s overall ticket sales goal on an annual basis. The Director of Ticket Sales and Experience reports to the VP, Team Business & Event Operations, and supports, motivates and manages the ticket sales staff, while executing the team’s sales plan and customer service execution, through the sales of Seasons, Groups and Premium Seating Ticket packages. The position will also be responsible for achieving their own individual sales goals and attaining a high level of customer service.

What you will do

Lead the ticket sales team to its individual and overall sales goals in Seasons, Groups and Premium ticket packages for the season
Recruit, hire and train sales and service teams
Develop and maintain a professional and competitive sales team culture, and leading effective sales team meetings and training sessions.
Track and report daily activity in outbound and inbound contacts, meetings and sales activity.
Regularly produce accurate reporting on prospecting activity, sales performance, outside appointment and event recaps using CRM system.
Provide consistent and reliable feedback on sales activity and effectiveness making recommendations to be more effective, efficient and successful
Point of contact for the team’s ticket business at the league level.
Support ticket sales staff by working collaboratively with marketing and sales leadership to provide leads, help solve impediments and managing an organized sales structure.
Sell and service their own business in Seasons, Groups and Premium ticket packages, leading the group by effective execution of their own meetings and sales.
Meet personal revenue goals by developing new and growing existing relationships.
Participate and lead activities at team and partner events (i.e. Chamber Events, professional associations, corporate events, etc.) as assigned to support ticket sales efforts and promotional initiatives with purpose of selling, networking, gathering leads and meeting new prospects.
Effectively handle incoming sales calls from prospective clients for all ticket sales products.
Effectively follow up with customers and prospective customers to build relationships to help drive business.
Meet and exceed assigned sales goals for all ticket products.
Meet and exceed excellent customer service expectations managing a client base between of 200 - 400 accounts over the course of the sales cycle from onboarding through renewal process.
Manage full time sales staff efforts to effectively execute game day activations to provide fans with access and experiences (i.e. access to the field, support player autograph sessions, youth clinics, mini games, etc.
Actively recruit and manage part time gameday staff to assist in fan engagement and customer acquisition efforts.
Represent the UFL, the local team and other partners professionally, with integrity, credibility and good judgment.

What you will bring

The qualifications listed below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s degree or equivalent experience required
Minimum of 4-years sales experience required
Minimum of 2-years managerial experience required
Premium or ticket sales experience in the sports and entertainment industry required
Minor League or start-up sports and entertainment experience preferred
Experience with servicing customers required
Experience with CRM system required, Salesforce preferred
Experience with a ticketing system - Ticketmaster/Archtics required
Experience with Microsoft Office and Google Suite products required

Knowledge/Skills/Abilities

Must have good decision-making skills, solid judgment and interpersonal effectiveness
Must have an interest and ability in serving others as one of the primary functions of their job
Must be able to lead by positive example and high character
Must be flexible and reliable team player, both within own department and within company as a whole
Must possess strong communication skills; must be comfortable with engaging in a variety of different communicative modes (verbal, non-verbal, and written) and being attuned to others through strong, active listening skills
Must have outstanding customer service mentality
Must possess a strong ability to manage one's own time and prioritize tasks when given clearly defined goals and objectives for themselves and the sales team
Must be able to act in a fair professional manner in all situations as it relates to both internal and external matters
Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Additional Details

Please note, the location of this role must be within the Birmingham, AL area
The role is hybrid, works in a remote office and/or an office environment and will be expected to attend all games and events
Prolonged periods of sitting at a desk and working on a computer
Minimal Travel (<20% travel): Mostly to other UFL markets
Ability to work a flexible schedule inclusive of weekends, gamedays, nights and holidays required
Must be able to lift 10 pounds at times

Equal Employment Opportunity Statement

The UFL maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.