The Houston Texans are in a season of growth. We are seeking an individual for the position of Digital Marketing Manager.
Our Texans Teammate Habits:
Dedication to the team
Be adaptable
Passion for work
Win with integrity
Own the outcome
The Texans CHARGE
Be Champions in Every Way by Cultivating Excellence and Fearlessly Evolving
Culture: We attract the best and brightest professionals by nurturing core ideals such as character, hard work, discipline, and teamwork. We reward performances and demand a total commitment to being champions in every way.
Essential Job Function:
The Digital Marketing Manager helps manage the Texans’ digital marketing channels and platforms, including web, app, email, SMS, and push notifications with a focus on connecting digital marketing to ticketing/CRM data centers to produce personalized, automated campaigns that engage our fanbase and key audiences while driving significant revenue growth. Additionally, the manager will explore web, app, and YouTube data to drive experimentation and unlock user growth and engagement. Experience with email marketing automation software such as Oracle Eloqua or Salesforce Marketing Cloud is required. This role will both drive and support digital strategy by accelerating decision- making by communicating actionable insights and owning long-term digital growth. The best candidates will be highly motivated to develop a data-driven approach to growth. Day-to-day work will include supporting fan journeys (eg, multi-touchpoint automated journeys, building dashboards and digital assets, and managing/guiding digital marketing for internal departments.
Duties/Responsibilities:
- Build digital tactics playbook to execute team strategy; help evolve the visual look, automations, and segmentation. The Texans currently use Oracle Eloqua to manage fan journey automation and personalization.
- Build touchpoint templates for internal stakeholders and oversee team email and SMS calendar. Drive efficiency in project processes.
- Develop & distribute digital best practices to internal stakeholders.
- Develop & execute SMS marketing & ticket sales playbook. The Texans currently use Oracle Eloqua to manage SMS marketing.
- Build buyflow/landing page best practices, monitor/improve landing page conversion rate, and apply/monitor attribution/tracking.
- Manage data flows between email marketing software, CRM, data center.
- Develop monetizable assets in the digital marketing space for the corporate partnerships team to sell against & add to menu.
- Perform various other tasks as assigned from time to time by Digital Media Director.
Position requires routine face-to-face personal interaction with other Club personnel and fans at NRG Stadium and/or NRG Park during Houston Texans football games and other Club events; therefore, job responsibilities must be physically performed in the Club offices and/or at NRG Stadium/NRG Park as may be assigned and not in a telecommuting manner.
Skills Required:
- Ability to independently manage marketing programs while integrating tactics into the organization’s larger strategy.
- Must be able to set data-focused benchmarks to measure campaign success.
- Ability to evolve tactics over time to stand out among other NFL clubs in a competitive landscape.
- Ability to operate within a team-based organizational structure that values collaboration and project ownership.
- Decision making capabilities with respect to duties and responsibilities including budget allocation and resource expenditure.
- Policy setting capabilities associated with the job’s purpose and essential responsibilities.
- Strong organizational and time management skills with ability to prioritize and manage multiple tasks in a high-energy environment.
- Effective verbal and written communication skills.
- Strong interpersonal skills and the ability to develop solid working relationships at all levels across the organization.
- Ability to work independently with minimal direction to complete personal goals and as a team member in order to accomplish department goals.
- Excellent attention to detail and an ability to produce high-quality, accurate work within designated deadlines.
- Ability to maintain confidential and/or proprietary information.
- Ability and internal drive to demonstrate a winning attitude and a strong work ethic in the performance of all job responsibilities. · Proficiency in use of Microsoft Office software applications.
Education/Experience:
- Bachelor’s degree from a four-year accredited college or university preferred.
- High School Diploma required.
- 2-3 years managing digital marketing programs or working closely with digital data streams.
- Experience managing digital marketing automation software (eg, Oracle Eloqua, SFMC) or working as part of a team using this software
Title: Digital Marketing Manager
FLSA Status: Exempt
Department: Digital Media
Reports to: Digital Media Director
Please note that while resumes of all candidates will be considered, as a way for the Texans organization to acknowledge and reciprocate the tremendous support given the Team by local fans and the local community in general, qualified candidates with permanent addresses in the Houston metropolitan and surrounding areas will be given first consideration whenever possible.
If your skills and experience match our available position requirements, a Human Resources representative will contact you directly. Due to the volume of resumes received by the Houston Texans, we are unable to provide updates on the status of individual applications.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
