SUMMARY: This position will support the Vikings Entertainment Network team with managing strategic initiatives and outreach. The focus for this role will be to manage all email campaigns and calendars, as well as the planning process. The Email & Digital Marketing Coordinator will learn to ideate and activate with target segments, build and send emails to fans, and measure performance of those emails. The Coordinator will also gain additional knowledge of databases and organizational data strategy, as well as be an expert in persona understanding and targeting. In addition to oversight of the email marketing systems, the Email & Digital Marketing Coordinator will work strategically with the social, digital and content strategy teams on marketing language including, but not limited to, marketing & advertising campaigns, social media content, digital content, editorial content, social media advertising, SEO optimization, SMS & mobile app experiences. This is a full-time position that will require a flexible schedule and likely include regular office hours, some evenings, weekends, as well as potential game-day responsibilities.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Build all outbound email templates and send to target audiences.
Lead journey-building content for audiences, as well as advise on omni-channel marketing efforts.
Assist in segmentation of lists primarily for email and including social and mobile app campaigns.
Be the key connection between production team and data/analytics teams to ensure both content and strategy objectives are achieved.
Work with key stakeholders to summarize marketing efficiencies for future strategy.
Produce and copy edit marketing language for social media, digital and content strategy teams.
Assist digital team with SEO optimization & create Judo experiences to assist push notification strategy.
Support sales & marketing, social impact, communications, partnerships and all other Vikings departments on email marketing ideation and delivery.
Use project management tool to provide transparency for all departments.
Maintain email and omni channel-marketing calendar.
Assist data architect with the creation and implementation of the marketing dashboard.
Work closely with Creative Advertising Strategist on various campaign initiatives and performance goals.
Assist the Vikings Entertainment Network team in creating and maintaining performance benchmarks for relevant initiatives.
Support the Vikings Entertainment Network team as needed with other ad hoc projects.

QUALIFICATION REQUIREMENTS:

2-3 years email marketing and campaign management experience a must.
1 year social media or digital marketing experience a must.
Experience summarizing and delivering email and data recaps to stakeholders.
Experience with push notification, app development and marketing a plus.
Familiarity with HTML coding is helpful but not essential.
Familiarity with Adobe products, Microsoft Office Suite, and social media management tools.
Ability to handle multiple projects and tasks simultaneously and ability to learn new skills/processes quickly.
Excellent communication skills.
Observer of current digital and social trends, as well as up-to-date on the latest email marketing practices.
Strong work ethic.
Self-starter who is able to work independently when needed.
Comfortable working in a diverse team environment.

CONFIDENTIALITY REQUIREMENTS: This position may require the individual to have access to confidential records and information. To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to perform physical tasks such as lifting and moving boxes etc.
The ability to sit at a desk for long periods of time.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Standard office for regular office hours

The Minnesota Vikings are committed to creating and sustaining a culture for you. Whoever you are, we are an organization that embraces and empowers people of all backgrounds and experiences and incorporate diversity, equity, and inclusion into the foundation of everything we do. We are proud to have a culture that empowers our people to harness their uniqueness to develop their full potential as a contributor to the success of the organization and the communities we serve. The Minnesota Vikings are an equal opportunity employer, and we continue to commit to creating equitable opportunities by ensuring that our place can be anyone’s place.