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Lifecycle Marketing Manager
Department: Marketing
Direct Supervisor: Sr. Director, Digital Marketing
Status: Full-time
Summary:
The Lifecycle Marketing Manager will oversee implementation of email and SMS campaigns. This role will work closely with the Sr. Director of Digital Marketing and other departments like Brand, Sales, Creative, Digital Product, and Partnerships to assist with building various email, app push, and SMS marketing campaigns using HubSpot and other marketing automation technologies.
Location:
- This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.
Responsibilities:
- Lead the strategy and development of email marketing, app push, and SMS campaigns including planning and content for the Miami Dolphins, Miami Open, Hard Rock Stadium, and Formula 1 Crypto.com Miami Grand Prix
- Meet, prepare, and deliver presentations to various departments as part of campaign planning
- Build campaigns and emails using Hubspot email builder and workflow automations
- Coordinate implementation with creative and design team
- Track campaign performance and share insights with key stakeholders
- Coordinate with CRM and digital team to ensure the objectives of campaigns are clear
- Coach and mentor the lifecycle team, helping to promote innovation, curiosity, agility, and growth
Qualifications:
- Bachelor's degree in Communications, Marketing, Advertising, or a related field
- At least 4 years of email marketing experience, preferably within HubSpot or similar marketing automation platform
- Minimum of 2 years of experience leading and developing a team of at least two direct reports, with demonstrated ability to manage priorities, provide guidance, and drive results
- Experience with Google Analytics and Attentive or other text messaging platform
- Experience with digital marketing campaign management in an agency or corporate setting
- Strong copywriting/communication and presentation skills
- Analytical thinking and problem-solving abilities
- Organizational and time management skills
Featured Benefits:
- Medical, dental, and vision insurance
- Life insurance (including voluntary coverage for spouses and children)
- Long term disability insurance
- Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
- Employee gym, subsidized lunch program, and discounts on a variety of products and services
- 401k and NFL Club Employees Pension Plan
- Paid time off (PTO) and company holidays
The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.
