Integrated Digital Communications Manager
Department: Marketing
Direct Supervisor: Sr. Director, Digital Marketing
Status: Full-time
Summary:
The Integrated Digital Communications Manager will support the Sr. Director of Digital Marketing by driving the execution, coordination, and optimization of Hard Rock Stadium’s end-to-end digital communications across paid media and lifecycle marketing channels.
This role will act as a strategic execution partner, translating data into insights, insights into recommendations, and recommendations into action across email, SMS, push notifications, web/app messaging, and paid media touchpoints.
The role will focus on database growth, segmentation, personalization, and performance measurement, while preparing executive-ready insights that clearly connect communications activity to revenue, ticket sales, and fan engagement across Miami Dolphins, Formula 1 Crypto.com Miami Grand Prix, Miami Open, and Hard Rock Stadium.
Location:
- This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.
Responsibilities:
- Execute and optimize integrated digital communications across paid ads, email, SMS, web push notifications, app push notifications, website pop-ups, and paid media touchpoints, ensuring cohesive messaging across acquisition, nurturing, re-engagement, and conversion journeys.
- Support customer database growth through digital lead capture initiatives across paid media, website experiences, events, and on-site activations, with a strong focus on CRM data quality and scalability.
- Develop and operationalize segmentation, audience, and communication frameworks to enable more personalized, relevant, and high-performing lifecycle and paid media messaging.
- Partner closely with paid media teams and external agencies to align acquisition strategies with downstream lifecycle programs and database growth objectives.
- Analyze performance across paid media and lifecycle channels, including engagement, conversion, revenue, and database growth metrics, and translate findings into clear, prioritized recommendations.
- Prepare executive-level presentations, dashboards, and post-campaign readouts that connect channel performance to business outcomes such as ticket sales, revenue, and fan engagement.
- Manage testing and experimentation across messaging, offers, timing, creative variations, and calls to action across email, SMS, push, on-site messaging, and paid media.
- Collaborate cross-functionally with creative, lifecycle, analytics, product, engineering, and business teams to ensure accurate execution, measurement, and continuous optimization.
- Proactively identify opportunities to improve marketing technology, automation, processes, and workflows to drive efficiency, scalability, and incremental business growth.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 4 years of experience in lifecycle marketing, CRM, or integrated digital communications, with a strong focus on revenue-driven outcomes.
- Hands-on experience with paid media, email, SMS, push notifications, and on-site messaging platforms.
- Strong understanding of how paid media and lifecycle marketing work together to drive acquisition and conversion.
- Experience developing segmentation strategies and managing customer data to improve targeting and personalization.
- Proficient in marketing analytics and CRM platforms; experience with HubSpot or similar tools strongly preferred.
- Highly analytical, with the ability to synthesize performance data into clear recommendations.
- Excellent written and verbal communication skills.
- Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously.
- Comfortable working cross-functionally and influencing stakeholders across teams.
- Thrives in a fast-paced, high-visibility environment where testing, optimization, and iteration are essential.
- Willingness to work flexible hours as needed to support key events and campaigns.
Featured Benefits:
- Medical, dental, and vision insurance
- Life insurance (including voluntary coverage for spouses and children)
- Long-term disability insurance
- Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
- Employee gym, subsidized lunch program, and discounts on a variety of products and services
- 401k, paid time off (PTO), and company holidays
The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.
