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Director, Social Media & Influencers
Department: Marketing
Direct Supervisor: VP, Integrated Media
Status: Full-time
Summary:
The Director Social Media & Influencers will oversee all content strategy for social media platforms, and influencer marketing across all lines of business (Miami Dolphins, Miami Open, F1 Miami GP, and Hard Rock Stadium). They’re responsible for crafting social strategies with each business unit’s brand platform and KPIs, leading the internal development of a team to improve core competencies and processes.
Location:
- This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.
Responsibilities:
- Fuel fans passion, growing and engaging the social community for all business units: Miami Dolphins, Miami Open, Formula 1 Crypto.com Miami Grand Prix, and Hard Rock Stadium
- Develop, implement, and lead the overall roadmap, strategy, and execution of social media and influencer marketing, across platforms including Instagram, X, TikTok, YouTube, Reddit, and others.
- Deliver influencer and social campaigns that generate buzz and positively impact brand sentiment
- Identify and build relationships with influencers who connect with the organization’s target audiences, embody our brand values, and create authentic and engaging content
- Partner with internal teams including Brand Marketing, Communications, Corporate Partnerships, International Markets and more to effectively deliver brand messaging and expand the reach of the organization through content campaigns
- Use KPIs and advanced metrics to drive results and provide informed recommendations and effective decision making, communicating developments to leadership
- Maintain accountability for results and optimize budgets across business units including the Miami Dolphins, Miami Open, Formula 1 Crypto.com Miami Grand Prix, and Hard Rock Stadium
- Understand the organization’s current state and layer in improvements to processes
- Promote a culture of high performance and continuous improvement that values learning and a commitment to quality customer generation at a positive ROI
- Mentor and develop staff using a supportive and collaborative approach on a consistent basis
- Establish and monitor staff performance and development goals, assign responsibility, set objectives, establish priorities, and conduct annual performance reviews
- Hire, develop, evaluate, lead, and coach a team of full-time individuals, as well as freelancers and agencies
- Lead weekly / monthly reports to fuel the internal teams with valuable insights that help refine the social strategies
- Develop Influencer strategies, build Influencer squads that can use their authentic voice to promote our brands and help drive more business
Qualifications:
- 10+ years of social media and/or influencer marketing and/or integrated media marketing experience, with time spent managing teams of 4+
- Bachelor’s degree from an accredited 4-year institution
- Expertise with social media platforms including Instagram, X, YouTube, TikTok and Reddit; as well as management tools and analytics platforms.
- Able to balance being proactive and forward-thinking with decisions that require quick thinking and measured reactivity
- Exhibit a growth mindset and accountability for decision-making day-to-day
- Analytical, technical and data literate - able to dig into tracking and metrics to distil insights and tell compelling stories using data
- Enthusiasm for nuances of a business portfolio spanning the NFL, motorsports, tennis, and global events
- Elite coaching, leadership, writing, presentation, and documentation skills
- Experience serving as point of contact for multiple internal teams, vendors, tools, and systems with ability to juggle priorities of senior-level stakeholders
- Spanish or Portuguese literacy a plus
Featured Benefits:
- Medical, dental, and vision insurance
- Life insurance (including voluntary coverage for spouses and children)
- Long term disability insurance
- Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
- Employee gym, subsidized lunch program, and discounts on a variety of products and services
- 401k, paid time off (PTO), and company holidays
The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.
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