Director of Digital Products
Department: Marketing
Direct Supervisor: VP, Ecommerce & Digital Product
Status: Full-time
Summary:
The Director of Digital Products will lead the execution and optimization of digital experiences across all web and app platforms for all lines of business (Miami Dolphins, Miami Open, Formula 1 Crypto.com Miami Grand Prix, and Hard Rock Stadium). This role is focused on delivering seamless, high-performing customer journeys — from enhancing fan engagement to ticket discovery, lead gen and checkout. Reporting to the VP of Ecommerce & Digital Product, the Director will work closely with Engineering, Marketing, Sales, and external vendors to ensure enhancements are delivered on time, improve fan experience, and directly support revenue growth.
Location:
- This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.
Responsibilities:
Customer Experience & Conversion Optimization
- Partner with Sales, Brand and Operations to identify and resolve friction points in the customer journey.
- Lead UX/UI improvements across websites and apps to increase conversion and fan engagement.
- Design and run A/B tests on layouts, pricing displays, and purchase flows to maximize add-to-cart and purchase rates.
- Ensure digital experiences are accessibility-ready by collaborating with the Compliance team on ADA and regulatory requirements.
Execution & Delivery of Digital Enhancements
- Lead the product lifecycle, manage the digital product roadmap, ensuring on-time delivery of enhancements that impact revenue and fan experience.
- Partner with Engineering on system integrations (CRM, ESP, ticketing, payment platforms and other digital systems), ensuring requirements are clear and solutions are tested before launch.
- Coordinate with external vendors to deliver upgrades that improve site and app performance without disrupting fan experience.
- Oversee end-to-end QA for new releases to confirm functionality and speed.
Performance Monitoring & Continuous Improvement
- Monitor site and app performance, including load times, drop-off points, and cart abandonment.
- Define, track and present KPIs including conversion rates, bounce rates, cart-to-purchase completion, and on-time project delivery.
- Provide post-campaign recaps and insights on digital product performance to inform future sales and marketing decisions.
- Recommend and prioritize enhancements that have measurable near-term impact on revenue and customer satisfaction.
Collaboration & Cross-Functional Partnership
- Translate business requirements into clear product needs for Engineering and vendor partners.
- Act as a bridge between technical and non-technical teams, ensuring alignment and smooth execution of digital initiatives.
- Work with the Compliance team (which reports to the VP) to confirm all new features and updates meet required standards before launch
Qualifications:
- Bachelor’s degree in digital marketing, computer science, business, or a related field; Master’s preferred.
- 7+ years of experience in digital solutions, eCommerce, or product management with a proven record of delivering successful digital projects.
- 3+ years of experience as a digital product owner.
- 2+ years of experience leading a team of 3+ within digital product, UX/UI, or eCommerce.
- Strong expertise in web development principles, UX/UI, CRO (conversion rate optimization), and SaaS platforms.
- Hands-on experience with QA, usability standards, and accessibility best practices.
- Proven ability to collaborate cross-functionally, particularly in a highly matrixed organization.
- Excellent communication skills with the ability to bridge technical and business discussions to influence strategic decisions.
- Highly analytical, with a focus on using data and metrics to drive decisions and optimize the customer journey.
- Strong project management skills with the ability to balance multiple projects and deadlines while delivering quality, timely results.
- Familiarity with digital compliance and best practices, as well as with tools and systems integral to delivering a top-tier digital experience.
- Demonstrated success in fostering a collaborative environment that aligns teams toward shared goals.
- An instinctive understanding of user experience, with a passion for continuous improvement and innovation.
Featured Benefits:
- Medical, dental, and vision insurance
- Life insurance (including voluntary coverage for spouses and children)
- Long term disability insurance
- Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
- Employee gym, subsidized lunch program, and discounts on a variety of products and services
- 401k, paid time off (PTO), and company holidays
The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening.
It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.
