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Paid Media Coordinator - Tennessee Titans (Nashville · TN)

Tennessee Titans jobs
Sports Jobs in Nashville · TN
Marketing: Marketing
The Tennessee Titans strive to be an ELITE franchise in the National Football League, excelling both on and off the field. Our mission is to win, serve, and entertain our fans, community and one another by living through our values in everything we do. We value Excellence, Leadership, Improvement, Teamwork, and Execution.
 
The Tennessee Titans are looking for an agile, customer-centric, and data-driven Paid Media Coordinator who will be responsible for executing and maintaining cross-departmental paid marketing campaigns. This candidate will be expected to coordinate advanced media buying and paid digital campaigns, including building targeted audience segments, performance optimization, and budget management, across a variety of advertising channels. 
 
The Paid Media Coordinator will work under the direction of the Director, Business Intelligence & Marketing Strategy, and will work closely with the Ticket Sales, Season Ticket Memberships, Premium Sales & Service, Stadium Operations, Digital and Marketing teams to ensure a positive impact in generating revenue, retention, and fan engagement.

Responsibilities:
  • Oversee digital and traditional media planning and buying process, including multi-channel media buys, paid social, programmatic, display, television, streaming platforms, radio, out of home, newspaper and local print publications 
  • Execute, optimize and analyze paid marketing campaigns in support of ticket sales, marketing and sponsorship initiatives to maximize performance and return on ad spend
  • Assist with the development of paid media strategies based on audience segmentation, customization, and other tactics to achieve revenue, lead generation and brand growth 
  • Analyze behavioral data from multiple platforms and data sources and provide recommendations to adjust marketing and media buying strategies
  • Maintain a paid media calendar and provide status and budget documents to key stakeholders
  • Assist with writing ad copy and work with creative and video production department to ensure creative is aligned with messaging and engaging for the target audience 
  • Provide reports and recap materials for marketing campaigns and paid media performance 
  • Identify and implement testing methodologies to improve conversation rates and optimize campaign results
  • Assist with other duties as assigned

Qualifications:
  • Bachelor’s degree in marketing, advertising, business, communications, or related field
  • 1-2 years of experience in a Digital/Social, Marketing or Strategy role
  • Experience with SEM, digital media buying, and advertising campaign optimization on platforms including Facebook/Instagram, Twitter, YouTube, LinkedIn, and Google Ads
  • Proficient in Google AdWords, Bing Ads, Google Display Network, Google Tag Manager, Google Analytics, and Adobe Analytics preferred
  • Strong knowledge of conversion tracking and pixels
  • Highly organized and detail‐oriented
  • Ability to multi‐task independently in fast‐paced environment and meet quick deadlines
  • Must possess advanced level Microsoft Office (Word, Excel, PowerPoint, Outlook) skills
  • Excellent written and verbal communication skills
  • Ability to work flexible hours, including evenings, weekends, and holidays

NO PHONE CALLS OR EMAILS, PLEASE.  Unfortunately, we are unable to update candidates on the status of their applications. Those selected for further consideration will be contacted by someone from the Tennessee Titans.


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

 

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