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Jacksonville Jaguars

Jacksonville Jaguars

Brand & Campaign Strategy, Intern

Jacksonville Jaguars - Intern
Jacksonville · FL
Consumer Marketing/Brand Management · Marketing · Digital Marketing
Brand & Campaign Strategy, Intern
About the Jacksonville Jaguars
The Jacksonville Jaguars are a professional football team and a member of the National Football League’s AFC South Division. The Jaguars are one of the NFL’s youngest franchises, playing their first regular season home game on Sept. 3, 1995, in Jacksonville, Fla., and have since won five division titles. The Jaguars are owned by Shahid Khan, a visionary leader whose businesses include Flex-N-Gate, Fulham Football Club, All Elite Wrestling, Bold Events and Iguana Investments. Since 2012, Mr. Khan has had a positive impact on the Northeast Florida community through his investment in the team, capital improvements to EverBank Stadium and the creation of Daily’s Place, which hosts upwards of 40 concerts a year. Through the Jaguars Foundation, the Khan Family has donated more than $38 million to many worthy causes, including in three key areas of focus: neighborhood revitalization, youth development and NFL-league-wide initiatives. 

The Jaguars and Iguana Investments opened the Miller Electric Center, a state-of-the-art sports performance center and home to Jaguars football operations in 2023. Over the next several years, the Jaguars and Iguana Investments will complete Phase 1 of the Jacksonville Shipyards, a revitalization of the St. Johns Riverfront which will include a Four Seasons Hotel and Private Residences, an office building inclusive of the Jaguars front office headquarters, and a modernized marina and support building, as well as begin additional projects to transform the area around the stadium into a year-round, mixed-use sports and entertainment district.

In 2024, the Jaguars and the City of Jacksonville announced plans to move forward with a reimagined Stadium of the Future, securing Jaguars football in Jacksonville for generations to come, and a continuation of annual traditions of the Florida-Georgia Football Classic and TaxSlayer Gator Bowl while also opening opportunities for future Super Bowls, Final Four tournaments, college football playoffs, marquee concerts and more. The Stadium of the Future features a protective canopy, wider concourses, new communal spaces, scenic lookout decks, immersive in-bowl technology, new seating types and a public Floridian nature park.

Additional details can be found at www.jaguars.com/stadiumofthefuture

We are committed to creating an environment that fosters the growth and success of a highly engaged workforce in the professional sports and entertainment. Our company culture seeks individuals who embody our core company principles: Passion, Respect, Innovation, Dedication, and Empowerment (PRIDE). Our company fosters a culture of continuous learning and a commitment to excellence, while also recognizing the significance of infusing excitement, originality, and fun into the workplace. By integrating these values and concepts, we establish a robust and dynamic work environment that upholds our vision of being a championship NFL team, an innovative entertainment company, and an exceptional community leader.

Summary
The Jacksonville Jaguars and Bold Events are committed to developing talent and interest in professional sports and entertainment. An assistantship at the Jaguars and Bold Events will provide you the chance to explore your career interests, acquire marketable job skills while “learning the ropes” of the industry, establish professional contacts, and gain practical “hands on” experience while working at the highest level of professional entertainment and sports. 

Jaguars and Bold Events assistantships offer meaningful educational work experiences designed to meet your academic and career goals.  Management and staff will teach and encourage, but it’s up to you to bring an enthusiasm to learn.  Through this program, you will identify learning goals and work with the Jaguars management to achieve those goals. 

The Brand & Campaign Strategy, Intern supports the development and execution of marketing campaigns that advance the Jacksonville Jaguars brands and business priorities. The intern will directly support and learn from the Brand & Campaign Strategy Team in the Marketing Department. The ideal candidate is curious, collaborative, and comfortable moving between strategic thinking and tactical execution in a fast-paced sports and entertainment environment.

More About Jaguars Marketing
In the wild, Jaguars lay claim to their domain to all outsiders by leaving lasting, deep scratches and menacing claw marks in surrounding terrain. It’s a warning. This is our house. This is our community. And our domain—EverBank Stadium—is our jungle and should be the place where all opponents know they’re in for a battle. 

The role of the Marketing team is to ensure that the story of our team and DUUUVAL is told locally, nationally, and globally. We also work to gain new fans and drive revenue for the organization. This role will support the Marketing department as a whole with focus on brand & campaign initiatives. 

What You Will Learn from Your Job Responsibilities
  • Contributing to campaign planning and creative brainstorming
  • Brand research, including conducting audits, tracking industry trends, and summarizing insights that inform brand positioning and campaign planning
  • Moderation and organization of assets, departmental files, calendars, promotional materials and marketing inventory
  • Supporting the creation and execution of social media copy, content and graphics across multiple brands and platforms
  • Event support for brand activations and supporting on-site social coverage
  • Supporting influencer and creator partnerships, including research, coordination, and campaign tracking
  • Collaborating with marketing, creative, partnerships, and content teams to support integrated campaigns
  • Support Marketing department with tentpole initiatives and events throughout the offseason. 
  • Other duties and learning opportunities as assigned 
 
Internship Qualifications
Required
  • Must be eligible to receive college credit for the internship OR have graduated within 18 months of the internship start date
  • Basic understanding of brand strategy, marketing campaigns, and storytelling principles
  • Ability to analyze information and synthesize insights from research and campaign performance
  • Knowledge of Microsoft Office computer programs
  • Demonstrated ability to deliver on assigned tasks on time with superior attention to detail while managing multiple projects
  • Excellent communication, presentation, and organizational skills
  • Creative and strategic thinker 
  • Willingness to learn and grow, with well-developed interpersonal skills and a collaborative, team-oriented mentality
  • Must be able to take initiative, be accountable to learning and tasks and work independently on projects from time to time
  • Ability to work flexible hours in a fast-paced environment with ever-changing priorities
  • Ability to handle confidential information and represent the brands professionally
  • Able to report to the internship in Jacksonville, FL with a reliable mode of transportation. This is an in-person opportunity.

Preferred
  • Pursuing a degree in Marketing or related field
  • Experience working in the sports and entertainment marketing industry a plus
  • Familiarity with creative briefs, marketing calendars and presentation building
  • Interest and knowledge of the social media landscape
  • Knowledge of Adobe Creative Suite

Other Details
  • Term: September 2026 – March 2027
  • Internship is on-site in Jacksonville, FL, and chosen interns are responsible for personal accommodations, such as local housing and transportation.
  • Internships at the Jaguars are paid positions.
  • Interns will give a final presentation at the end of their internship.

View http://www.jaguars.com/careers/ to learn more about what it means to be a part of the Jaguars team!

Applications are being accepted online only.  Please do not call to apply for this position.  Please provide complete information.  An incomplete application may affect your consideration for this position.  The Jacksonville Jaguars are committed to a policy of equal employment opportunity and will not discriminate against an applicant on the basis of race, color, religion, creed, national origin, ancestry, sex, age, disability, veteran status, genetic information or any other legally recognized protected basis under federal, state or local laws, rules, or legal requirements. 

By submitting this application, you understand that you may be subject to a pre-employment drug test.  You certify that the information in your application is true, correct and complete.  You authorize the Jaguars and its representatives to contact your prior and current employer and other references and all others for purposes of confirmation of the information you have provided.  You understand your application is subject to, among other things, your eligibility to work in the United States.

Any personal data (including any sensitive personal data) that you provide to the Jaguars as part of the recruitment process and/or otherwise for potential employment may be held and processed for the purposes of your registration, application and potential selection and in connection with any subsequent employment or placement at the Jaguars or any of its affiliates. That data may be retained and further processed for the purposes of matching your skills and qualifications to future positions, identifying you as a potential candidate for future positions, to inform you of future positions and analytics in respect of who applies for positions with the Jaguars. If you are selected for the opportunity for which you apply, your personal data may be used for the purposes of entering into a relationship with the Jaguars, including sending you correspondence or general information relating to the employment relationship. Your personal data may be disclosed to Jaguars affiliates and to third-party organizations providing services to the Jaguars. Your personal data will be retained in accordance with the Jaguars document retention policies and applicable laws.

Job Questions:

  1. What are your compensation expectations? (must provide response to be considered)

  2. Have you ever worked for the Jacksonville Jaguars/Bold Events/Foundation?

  3. Will you now or will you in the future, require employment visa sponsorship?

  4. Are you currently enrolled in an undergraduate or master's program? If no, have you graduated within 18 months?

  5. Why do you believe you are the right candidate for this position?

  6. This role may have non-traditional work hours including some nights, weekends, and holidays. Are you able to fulfill this requirement?

  7. What experience do you have with Adobe Creative Suite?

  8. Are you able to commit to being in the office 5 days per week for the entire internship?

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