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NFL Careers


Email Marketing Coordinator

Cleveland Browns
Berea, OH
Marketing: Internet Marketing

Note: this job is closed to new applications.

 

 

 

 

 

Summary Description:

The Email Marketing Coordinator is responsible for planning, creating, testing, executing and analyzing day-to-day email marketing campaigns from the Cleveland Browns.

Duties:

  • Manage a schedule of email marketing campaigns, working across departments to support organizational initiatives with specific attention to deadlines and final product
  • Mange email list creation, segmentation and unsubscribes
  • Designing and coding adaptive campaigns using HTML/CSS in alignment with the brand
  • Creating destination landing pages for campaigns using web content management system
  • Creating user-friendly email layouts
  • Writing effective subject lines and copy
  • Managing A/B and multivariate testing by planning, executing, analyzing and presenting recommendations
  • Regularly reporting on KPIs and optimizing CTR and open rate
  • Understanding of latest industry trends and best practices with recommendations to team
  • Managing numerous campaigns under tight deadlines with impeccable accuracy
  • Help increase email databases through digital marketing and social media tactics

Technical Skills, Experience & Qualifications:

  • Bachelor’s Degree in Marketing or related field
  • 2+ years working in an email marketing client like Epsilon, ExactTarget
  • 2+ years working with HTML and CSS coding
  • Familiarity with Dreamweaver or another HTML editor
  • Experience creating image-based graphics in Photoshop
  • Understanding of CAN-SPAM and international spam law requirements
  • Knowledge of latest industry trends and best practices
  • Familiarity with a content management system
  • Strong understanding of Excel, specifically for reporting and list scrubbing
  • Excellent written & verbal communication skills with high attention to detail
  • Ability to write exceptional short and long form copy
  • Strong understanding of design and branding
  • Experience editing copy a plus
  • Ability to collaborate across departments

Job Questions:

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