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CRM Analyst with Arizona Cardinals Football Club in Tempe · AZ

Arizona Cardinals Football Club jobs
Sports Jobs in Tempe · AZ
Marketing: Database Marketing/Analytics
Role Overview
The successful candidate will manage the KORE CRM solution for the Arizona Cardinals Football Club. Primary responsibilities include optimizing the use of and safeguarding data integrity for the CRM solution in a cross-functional environment. This candidate will ensure that the CRM successfully ties together data-driven processes between all departments and stake holders in the organization (e.g. business development, customer support, marketing, the box office, IT, and finance).  This candidate will need to have a customer service disposition that will allow him or her to understand the needs of each individual group while still ensuring intra-department processes function efficiently and benefit the organization as a whole.

Duties and Responsibilities:
  •  Develop an understanding of the current  CRM implementation and maintenance strategy (system design, documentation, training, and coordination with IT)
  • Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the company.
  • Drive database growth and adoption by integrating with internal and external data systems to create a 360-degree view of the customer and sales generation process.
  • Work with existing data-driven communication strategies and provide recommendations geared towards lead generation, customer management, enhancing the fan experience, and retention.
  • Manage database lookup tables (e.g. inventory, rate cards, sponsors, and other contractual components for the corporate sales and service teams)
  • Design business analysis and customer status reporting within the system as well as templated dashboard reporting that can be circulated in Tableau. 
  • Work with other analysis resources in the organization to ensure effective utilization of CRM data.
  • Use strong written and verbal communication skills to document all processes and train end-users. 

Description of Qualifications:
  • Bachelor’s degree in Marketing, Business or related field.
  • 1-2 years of experience in CRM, database marketing, direct marketing and data insights
  • Experience with KORE, Microsoft Dynamics, or Salesforce is strongly preferred
  • Strong organizational, analytical, and technical skills.  Ability to interview key stakeholders to learn more about every role involved in the process.
  • Have enough technical knowledge to be able to effectively communicate IT-related development requirements and issues.
  • Expert Microsoft Excel skills (advanced functions, strong layout skills, charts, data staging, pivot tables, and data connections).
  • Strong knowledge of other MS Office tools (Word, Outlook, & PowerPoint).  Tableau experience is a plus.
  • Familiarity with SQL database management language is preferred but not required. Marketing automation and surveying experience is a plus (Eloqua, Qualtrics).
  • Attention to detail, ability to work with deadlines, and ability to coordinate across multiple departments. 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

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