Detroit Lions

Detroit Lions

Partnership Marketing Coordinator - Detroit Lions (Detroit · MI)

Detroit Lions Jobs
Jobs in Detroit · MI
Sponsorship Sales & Activation: Corporate Sponsorship Sales
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The Lions, much like the city and community they represent, are built on a blue-collar work ethic that values hustle and conviction.  

Ford Field, the home of the Lions since 2002 in the heart of Detroit, is part of a vibrant sports and entertainment district featuring all four major professional sports franchises. Ford Field is also home to a dedicated and passionate multi-generational fan base reflective of the innovation, creativity and drive synonymous with Detroit.

Under the leadership of Sheila Hamp, the great granddaughter of Henry Ford, the Lions have ushered in an era of rebirth focused on creating an inclusive and equitable experience for employees, partners and fans. Building off the rich and diverse history of the city, the Lions embrace transparency and value contribution from all areas of the organization. We believe in the power of a pride, and acknowledge winning together takes understanding, acceptance, and teamwork. We believe in our “we” culture and are committed to building a new tradition that Detroit and Michigan can be proud of. 

One Pride. For All. 

The Partnership Marketing Coordinator is a key position on the Corporate Partnership team of the Detroit Lions. The role is responsible for the execution of annual sponsorship agreements generated by the Detroit Lions Corporate Partnership team. Manage day-to-day sponsorship activation to ensure all agreements are fulfilled while providing excellent customer service to corporate partners.

ESSENTIAL FUNCTIONS (including, but not limited to):

The Partnership Marketing Coordinator position will have daily responsibilities including, without limitation, the following:

  • Assist in day-to-day implementation of partnership elements such as hospitality, digital, social media, game operations, TV and radio, signage and promotions to ensure all contractual elements are fulfilled.
  • Acting as a key contact with assigned Partners (clients), maintaining day-to-day relationships between Partners and internal departments.
  • Co-developing and executing partnership activation plans that most effectively leverage our assets and capabilities, builds our partners’ business, and delivers on objectives.
  • Evaluating effectiveness of partnership marketing plans regularly and adjusting as needed.
  • Run and organize department programs such as ticketing, hospitality, and TV & radio media.
  • Executing partner events, including but not limited to, Community Relation events, Retail location events, VIP Receptions.
  • Game day and event responsibilities include activation setup, entertaining clients and fulfilling sponsorship contract obligations.
  • Assist in the development of partnership recaps via various presentation forms
  • Perform various customer service functions for partners and contestants by providing assistance, answering questions, resolving problems, and acting as needed, as a troubleshooter during games and events.
  • Track all account inventory across all mediums, including in-stadium, print, radio, television, digital and game-day activation, while providing continual status-update communications to the Partnership sales team.
  • Manage clients CRM entries to ensure information is accurate, deliverables are tracked and fulfilled, and account information is up to date at all times


  • Utilizing and providing excellent interpersonal and service skills to build and develop mutually beneficial relationships with partners
  • Maintains professionalism when communicating with internal and external contacts
  • Champion corporate partners objectives
  • Will maintain an appropriate level of knowledge of Microsoft Office and web tools and software being used
  • Must be motivated, reliable, and able to work independently and as part of a team
  • Must be accurate and efficient with the ability to meet deadlines
  • Must be detail oriented with strong organizational skills
  • Will keep appropriate information confidential
  • Will accept other responsibilities and duties required by the supervisor consistent with the
    objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing


  • Bachelor’s degree required
  • Minimum one year of successful sponsorship fulfillment experience with a major league professional sports team or high profile entertainment entity, while working in a competitive sales environment
  • Experience formulating marketing plans and promotions from development to execution
  • Minimum computer aptitude required: Microsoft Word, Excel, PowerPoint, Outlook
  • Excellent writing and verbal communication skills
  • Strong organizational and time management skills
  • Able to work extended hours including games and events in the evening and on weekends
  • Demonstrates an ability to work independently and to be self-motivated
  • Exceptional problem solving and multi-tasking skills
  • A valid Driver’s License and a good driving record
  • Comfortable working in a sales environment and having basic negotiation discussions
  • Attention to detail and ability to thrive in a deadline driven environment


To apply, please submit a copy of your resume along with a cover letter detailing your interest and related experience to the position.

Due to the high volume or resumes received, we regret that we are unable to update candidates on the status of their application. Those selected for further consideration will be contacted. Please no phone calls or emails.