NOTE: Candidates must be legally able to work in Canada, sponsorship will not be provided for this position.
We’re looking for a performance-driven marketer who lives at the intersection of automation, creativity, and revenue generation.
You are someone who knows how to build, launch, and optimize campaigns end-to-end — from drafting high-converting emails to scheduling and managing digital ads, creating automated fan journeys, and reporting on what actually drives ticket sales.
You don’t just execute — you think like a marketer. You understand urgency, timing, and audience behavior. You know how to create FOMO, drive action, and turn casual interest into ticket purchases.
You’ll play a key role in how we connect with fans — delivering campaigns that are timely, targeted, and impossible to ignore.
What You’ll Do
Campaign Execution & Ownership
- Build and execute marketing campaigns across email, automation, and paid media
- Schedule, launch, and manage campaigns across Braze, Meta, TikTok and Google
- Own campaign timelines — ensuring the right message hits at the right moment to drive urgency and conversion
Marketing Automation & Journeys
- Design and optimize automated fan journeys (onboarding, purchase, re-engagement, game countdowns)
- Segment audiences and personalize messaging to maximize engagement and ticket sales
- Continuously test and refine journeys to improve performance
Email Marketing
- Write, build, and schedule high-performing email campaigns that are punchy, timely, and conversion-focused
- Develop email strategies that create urgency, exclusivity, and FOMO
- A/B test subject lines, content, and send timing to drive results
Digital Advertising
- Plan, build, and optimize paid campaigns across Meta, Google & TikTok
- Manage budgets, targeting, creative testing, and performance optimization
- Align ad creative and messaging with broader campaign strategy
Performance & Reporting
- Track, analyze, and report on campaign performance across channels
- Translate data into clear insights and actionable recommendations
- Continuously optimize campaigns based on results — not assumptions
Creative & Content Development
- Collaborate on and contribute to campaign creative (email, ads, landing pages)
- Ensure all content is scroll-stopping, on-brand, and conversion-focused
Website Optimization
- Support campaign landing pages and web experiences to improve conversion
- Ensure alignment between ads, email, and on-site messaging
- Be able to update webpages when needed
What We’re Looking For
- 3–5 years of experience in marketing automation, CRM, or performance marketing
- Proven experience building and executing campaigns across email, paid media, and automation platforms
- Hands-on experience with Braze (preferred) or similar platforms (Salesforce Marketing Cloud, HubSpot, etc.)
- Strong experience managing Meta and Google ad campaigns
- Demonstrated ability to analyze performance and optimize campaigns based on data
- Excellent copywriting skills — especially in short-form, high-impact marketing (email, ads, CTAs)
- Strong understanding of customer segmentation, lifecycle marketing, and conversion strategy
- Experience with A/B testing and experimentation frameworks
- Comfortable working in a fast-paced, campaign-driven environment with multiple deadlines
Bonus
- Experience in sports, entertainment, or live events marketing
- Familiarity with Snowflake, CRM integrations, or data platforms
- Experience with CMS platforms (Contentful or similar)
- Comfort using AI tools to accelerate content and testing workflows
