Company Background

Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills have consecutively participated in the postseason for the last seven year, as well as won two American Football League (AFL) Championships (1964-1965), and an NFL record four straight AFC Championships (1990-1993) that included four trips to the Super Bowl. Located in Orchard Park, New York, the Bills are proud to be a member of the Western New York Community for more than 55 years.

Terry and Kim Pegula purchased the Buffalo Bills in 2014 and are only the second owners in the team’s history.  Terry Pegula rose from humble beginnings to become one of the most respected leaders in the energy industry, and the Pegulas are one of the few professional sports owners to operate franchises in multiple sports, also owning the Buffalo Sabres (NHL), Buffalo Bandits (NLL) and Rochester Americans (AHL).

The Buffalo Bills are building a new stadium which will open in 2026, and are excited to be building the future while fostering a championship culture. Our HEART values, hard work, energy, accountability, respect, and team, are at the forefront of everything we do for our fans, community, employees, and team.

Summary

The Buffalo Bills seek a strategic Director of Media Sales to drive revenue growth through the Buffalo Bills Radio Network with regional, national, and international brands and agencies. This role will identify, pitch, and secure integrated media opportunities and support expansion into cross-border markets, in alignment with the Bills’ brand and business objectives.

Primary Responsibilities

• Lead the strategic sales plan to grow and monetize the Buffalo Bills Radio Network (including affiliate and advertiser revenue).
• Identify, qualify, and maintain a prioritized pipeline and target list of advertisers and agencies; consistently generate new leads to support revenue goals.
• Develop and grow relationships with regional and national agencies to drive repeat media buys and long-term partner investment.
• Build and maintain strong relationships with Network affiliates across the full footprint; serve as a key point of contact to support affiliate engagement and success.
• Support growth of the Network’s footprint, including cross-border markets, through advertiser, agency, and media partner development.
• Prospect, pitch, and open new partner agreements for media and integrated sponsorships in support of individual and department revenue goals.
• Use audience and performance data to quantify network impact and ROI for partners and inform packaging and pricing strategies.
• Partner with Corporate Partnerships leadership to ensure media is effectively incorporated into sponsorship pitches, renewals, and upsells across teammates.
• Collaborate with Partnership Marketing team to ensure delivery and fulfillment of partner deliverables.
• Provide weekly reporting of sales performance, including pipeline generation, account status, forecasted revenue, quota attainment, and key activities/interactions.
• Utilize the CRM (KORE) platform to maintain accurate records, account plans, contact history, and forecasting notes.
• Represent the organization at games and events to host and entertain prospects and partners, as needed.
• Stay current on sports media trends and proactively develop innovative, sponsor-ready solutions.
• Perform other related duties as assigned to support the success of the Corporate Partnerships team.
• Travel as required (up to 15%).

Requirements

• Minimum 5-7 years of quota-carrying experience in media sales, sponsorship sales, or partnership sales.
• Proven ability to develop, sell, and renew integrated media packages.
• Experience building sales plans and delivering presentations/proposals; strong contract negotiation skills.
• Demonstrated pipeline management, forecasting, and sales performance reporting.
• Proficiency with CRM tools (KORE preferred) and commitment to accurate, timely data entry.
• Ability to work a flexible schedule, including nights, weekends, and holidays as required by games and events.
• Collaborative team player with a willingness to support and elevate colleagues.

Preferred Qualifications

• Experience selling sports media and/or audio/radio network sponsorships.
• Agency-facing sales experience that drives repeat or annual buys.
• Experience supporting growth in cross-border or international markets.
• Familiarity with audience measurement and ROI storytelling (e.g., ratings/reach/engagement).

Physical Requirements

• Working in outdoor elements that include high temperatures, low temperatures, wind, rain, and snow.
• Remaining in stationary position, often standing or sitting for prolonged periods
• Working in a noisy environment
• Movements that include bending, kneeling, squatting, throwing, pushing, pulling

•  Medical Plans: Comprehensive and affordable medical plan options; fully paid dental, short and long-term disability, and life insurance; supplemental vision care and critical illness coverage.
• Investments: 401(K) with employer matching; discretionary annual employer defined contribution
• Paid Time Off: Generous paid time off including vacation, sick, holidays, volunteer time, diversity awareness days, paid parental leave
• Bills Experience: deeply discounted employee season tickets and paid parking; discount on team store merchandise
• Wellness: onsite fitness facilities and employee cafeteria
• Bills Culture: we offer many social and community volunteer events as well as learning and development growth opportunities

COMPENSATION: 

• The salary range for this role will be between $115,000 - $155,000 plus variable pay. Salary will be based on the level role offered in accordance with candidate’s experience, qualifications and internal team equity.

The Buffalo Bills, LLC are proud to be an Equal Opportunity Employer and do not discriminate based upon race, color, religion, gender, national origin, sexual orientation, gender identity, gender expression, age, disability status, protected veteran status, or any other characteristic protected by law.

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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.