Hershey Entertainment & Resorts Company (HE&R) is an award-winning entertainment & hospitality organization with properties including: Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, Restaurants, and more. Our team members share a common goal of upholding the legacy of our founder, Milton S. Hershey, while striving to live by our company's Core Values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, and Respectful of Others. Hershey Entertainment & Resorts is committed to cultivating diversity, equity, and inclusion in our workforce, marketplace, and community, and is proud to help fulfill the dream of our founder by providing value to Milton Hershey School.

The Digital Marketing Manager will help create dynamic digital experiences and integrated digital campaigns across our 14+ brands. The position manages strategy, oversight, and execution of all digital initiatives on websites and email programs, as well as work closely with Marketing Managers, IT, and other members of the Marketing and Communications departments to develop and execute HE&R-owned efforts to support assigned brands and various campaigns.

As a Full-Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ID! Your total compensation consists not only of the wage that you are paid, but also includes Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working, 401K Contribution, paid time off, and so much more!

Job Duties (Items marked with an asterisk are essential functions of this position):

• Manage all website content for assigned brands, including planning, message optimization, accuracy, compliance, and best practices, as well as handle website updates when they impact multiple high-level areas of the site.*

• Plan dynamic, personalized email campaigns with the Email Marketing team by evaluating performance and making actionable recommendations based on performance.*

• Identify KPIs for assigned websites and email programs, provide reporting, and analyze metrics and results in order to build strategies for maintenance and improvement.*

• Manage Hersheypark, Hershey Resorts, and Hershey Bears Apps, including user feedback, continuous improvements, and measurement of usage. Provide actionable recommendations for applications and work with the vendor on yearly improvements.*

• Develop and manage interactive maps on the Hersheypark App and websites.*

• Lead website and e-commerce redesign projects, including development planning documentation (digital strategy, schedule, site map, IA, content mapping, QA testing).*

• Partner with Marketing Leadership on managing the system for the ESP/CRM platform, including communicating and maintaining relationships with the system vendor.*

• Manage e-commerce and relationships with Marketing/IT/Ops by ensuring both internal and customer-facing information about ticketing, promotions, and guest services are consistent.*

• Oversee digital campaign strategy and planning for assigned brands through collaboration with other team members to meet customer needs from a promotional standpoint.*

• Partner with the Digital team on digital display development and SEO efforts across assigned brands and make recommendations to increase rankings and quality of site traffic.*

• Maintain knowledge of industry trends and emergent tools and tactics to support HE&R’s goal of innovation excellence.*

• Perform other duties as assigned.

Qualifications:

• Minimum of 5 years of related Hospitality/Tourism experience.

• 3 years of leadership experience preferred.

• 18 years of age or older.

• Must have a valid Drivers' License

• Bachelor’s degree

Knowledge, Skills, and Abilities:

• Proven working experience in digital marketing, particularly within the industry.

• Demonstrated experience leading and managing SEO/SEM, marketing database, email, paid social media, and/or display advertising campaigns.

• Experience in e-commerce systems, A/B & User testing, and optimizing landing pages and user funnels.

• Solid knowledge of website and marketing analytics tools.

• Working knowledge of Adobe Creative Cloud, HTML, CSS, and JavaScript development and constraints.

• Skilled in the use of Microsoft Office applications and Google Suite.

• Must embody Hershey Entertainment and Resorts core values: Committed to the Legacy, Selfless Spirit of Service, Team Focused, Respectful of Others

Job Demands:

While performing the duties of this job, the employee is required to:

• Reaching Forward Occasional (<33%)

• Climbing Stairs Occasional (<33%) (5ft maximum height)

• Lifting Constant (>67%) (5lbs maximum weight)

• Reaching Overhead Occasional (<33%)

• Finger Dexterity Constant (>67%)

• Hand/Eye Coordination Constant (>67%)

• Sitting Frequent (34-66%)

• Standing Occasional (<33%)

• Walking Occasional (<33%)

• This job requires a good sense of vision (either corrected or uncorrected). Visual ability to operate moving equipment such as a car, truck, golf carts, etc.

• This job requires the visual ability to view work at distances of approximately 5 feet (operation and adjustment of machinery).

• This job requires the visual ability to perform detailed work at close distances (computer screens, accounting ledgers, using measurement devices).

• This job regularly requires verbal communication of detailed information to others either by phone or in person.

• Substantial movements (motions) of the wrists, hands, and/or fingers (Repetitive motion).

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Hershey Entertainment & Resorts is an Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.