Hershey Entertainment & Resorts Company (HE&R) is an award-winning entertainment & hospitality organization with properties including: Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, Restaurants, and more. Our team members share a common goal of upholding the legacy of our founder, Milton S. Hershey, while striving to live by our company's Core Values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, and Respectful of Others. Hershey Entertainment & Resorts is committed to cultivating diversity, equity, and inclusion in our workforce, marketplace, and community, and is proud to help fulfill the dream of our founder by providing value to Milton Hershey School.

The Associate Art Director supports the alignment of priorities, creative vision, and campaign strategies across our iconic brands, including Hersheypark, The Hotel Hershey, Hershey Lodge, The Spa At The Hotel Hershey, Hershey Bears, and more. This role guides the creative process by contributing ideas, providing feedback, and assisting in the development of high-quality visual content in partnership with designers, copywriters, and marketers.

As a Full-Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ID! Your total compensation consists not only of the wage that you are paid, but also includes Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working, 401K Contribution, paid time off, and so much more!

Job Functions:

• Support the Creative Director in maintaining alignment on the creative vision, campaign strategy, and overall brand objectives. *

• Contribute to brand development, including logo design, brand guidelines, and the creation of marketing assets. *

• Collaborate with marketing, communications, and creative teams to develop and execute strategies that enhance brand awareness and engagement. *

• Conceptualize and execute innovative campaigns that effectively convey the essence of our brands. *

• Demonstrate leadership within the creative team by contributing solutions, sharing feedback, and supporting a collaborative workflow. *

• Provide guidance and design feedback to designers and copywriters, supporting team development and creative output. *

• Provide pre-production planning and on-set art direction for photography and video shoots, ensuring visual consistency and high-quality asset capture for resorts, food & beverage, and products. *

• Oversee the design and production of marketing materials, including paid media, digital assets, print collateral, signage, and retail/merchandise packaging. *

• Drive the visual strategy for on-property environments and guest-facing experiences, ensuring a cohesive brand presence beyond standard print and digital media. *

• Manage and prioritize multiple creative projects to ensure timely delivery within budget and brand standards. *

• Hands-on design execution during peak seasons or high-volume periods, contributing specialized skills such as custom illustration or advanced photo compositing to elevate high-profile campaigns. *

• Communicate effectively with cross-functional teams and stakeholders to support creative alignment and solve design challenges. *

• Stay current with industry trends, emerging technologies, and best practices in design to continually elevate creative output. *

• Perform other duties as assigned

Qualifications:

• Completion of high school or GED 

• Must be 18 years of age or older.

• Industry Experience - Amusement Park, Hospitality/Tourism, Graphic Design, Visual Communication, or a related creative field

• Minimum of 6 years of experience in graphic design, visual communication, or a related creative field

• Must have at least 3 years of direct management experience 

• Must have a valid driver’s license

Knowledge, Skills, and Abilities

• Proficient working with details on a daily basis for prolonged periods of time

• Must have the ability to safeguard confidential information

• Must have strong written and verbal communication skills

• Experience in the amusement park, entertainment, or hospitality sectors is a strong plus

• Demonstrated success in a senior designer, associate art director, or similar creative leadership role

• Strong portfolio showcasing a diverse range of high-quality visual work and innovative campaigns

• Excellent collaboration and communication skills, with experience providing feedback and creative direction to designers or copywriters

• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and familiarity with collaborative tools like Figma

• Strong project and time management skills; ability to juggle multiple deadlines without compromising creative quality

• Up to date on design trends, tools, and best practices, with a growth mindset and eagerness to bring fresh ideas

Job Demands:

While performing the duties of this job, the employee is required to:

• Walking: occasional (<33%)

• Standing: occasional (<33%)

• Sitting: constant (>67%)

• Hand-Eye Coordination: occasional (<33%)

• Finger Dexterity: constant (>67%)

• This job requires the visual ability to perform detailed work at close distances (computer screens, accounting ledgers, using measurement devices).

• This job regularly requires verbal communication of detailed information to others either by phone or in person.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Hershey Entertainment and Resorts is an Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.