Who We Are:

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

The Role and What You’ll Do:

This role balances visionary thinking with hands-on execution. The Art Director is a senior creative leader and active designer responsible for shaping and executing world-class visual concepts across all UFC brand touchpoints.

This position plays a critical role in guiding the future visual identity and creative direction of UFC while remaining deeply engaged in the craft. The Art Director will concept, design, iterate, and refine high-impact creative across campaign key art, digital, broadcast, social, environmental, and experiential executions.

The Art Director partners closely with the Vice President, Creative, internal creative teams, and cross-functional stakeholders to deliver cohesive, culturally relevant, and strategically aligned brand experiences.

Vision:
 

• Develop visual systems/toolkits for campaign key art, event branding, athlete identity, and global marketing initiatives.
• Guide the evolution of the UFC visual identity, ensuring consistency while pushing the brand forward culturally and creatively.
• Establish and maintain a clear point of view on craft, taste, and visual storytelling across the organization.

Innovation:

• Apply AI-assisted tools to accelerate concepting, iteration, and production while following established brand and legal guidelines.
• Support the development of responsible and brand-safe AI-assisted creative workflows.
• Ensure generative tools amplify authenticity and protect athlete likeness and intellectual property
• Evaluate emerging creative technologies and platforms for strategic advantage

Execution:

• Personally design and develop high-visibility campaign assets, including key art and core visual systems.
• Maintain exceptional standards in typography, composition, color, and visual hierarchy.
• Mentor and inspire designers by modeling best-in-class craft and hands-on execution
• Deliver high-quality creative in fast-paced, deadline-driven environments.

Collaboration:

• Collaborate with cross-functional partners across Marketing, Production, Sponsorship, PR, and Operations to ensure cohesive brand experiences.
• Present and defend creative direction with clarity and confidence to senior leadership.
• Influence early-stage conversations to integrate creative thinking into business and campaign strategy
• Build strong working relationships with internal teams and external partners

You Have These:

• Advanced proficiency in Adobe Photoshop and Adobe Illustrator
• Expert-level typography, composition, and visual storytelling
• Bachelor’s degree in a related field, or equivalent work experience
• 8+ years of experience at an agency or in-house setting.
• 6+ years leading and mentoring designers while maintaining personal creative output
• Proven portfolio showcasing high-level and/or award-winning key art, campaign development, and brand execution across multiple platforms
• Extensive experience developing brand identities and integrated campaign systems

TKO EEO Statement:

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.