The Manager or Director of Live Event Marketing will be an energetic self-starter and an intuitive marketing, media, and sales strategist. Your proven ability to identify opportunities and deliver effective strategies to ignite new and existing revenue streams will be critical to your success in this position. This individual will significantly impact the profitability of assigned events and drive corporate performance and revenue for the AEW.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Develop, present, and execute comprehensive live event marketing plans that accelerate and achieve aggressive revenue goals.
- Evaluate all aspects of AEW’s live event business, including but not limited to marketing, advertising, promotions, earned media, research, pricing, and sponsorship, to identify and establish new opportunities to drive incremental revenue.
- Develop strong relationships with venues and AEW media partners to maximize marketability, activation, and usage of AEW intellectual rights.
- Lead and work cross-divisionally with internal teams (e.g., Marketing, Creative, Digital Media, Public Relations, and Production) to ensure all pre- and post-event information and promotions are communicated to our targeted audience well in advance, ultimately driving increased profitability for assigned events.
- Develop integrated outreach campaigns with the PR Department to heighten awareness around
marquee events. - Work with Finance/Accounting to manage event budgets and drive cost efficiencies.
- Maintain critical metrics and provide periodic reports to the VP of Live Event Marketing
- Additional duties as assigned.
KNOWLEDGE, SKILLS, & ABILITIES:
- 5+ years of experience
- Strong creative, strategic, analytical, organizational, and personal sales skills
- Experience in developing and executing strategic marketing plans and campaigns
- Experience developing budgets and forecasting
- Demonstrated successful experience in making written and oral presentations, as well as negotiating with media and partners
- Ability to manage multiple projects with varying priorities at one time –to deliver results on time and under budget
- Previous Sports or Live Event Marketing experience preferred
- Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, PowerPoint, and Outlook)
- Ability to travel extensively for events and meetings
ADDITIONAL INFORMATION
- Competitive health insurance plans including medical, dental, vision, LTD, and life insurance.
- Employees are eligible to participate in company 401k after 6 months of employment; Match is 100% for the first 3%, 50% for the next 2%.
- 16 weeks of parental leave
- Flexible time-off policy
Applications are being accepted online only. Please do not call to apply for this position. Please provide complete information. An incomplete application may affect your consideration for this position. AEW is committed to a policy of equal employment opportunity and will not discriminate against an applicant on the basis of race, color, religion, creed, national origin, ancestry, sex, age, disability, veteran status, genetic information or any other legally recognized protected basis under federal, state or local laws, rules, or legal requirements. By submitting this application, you understand that you may be subject to a pre-employment drug test. You certify that the information in your application is true, correct and complete. You authorize AEW and its representatives to contact your prior and current employer and other references and all others for purposes of confirmation of the information you have provided. You understand your application is subject to, among other things, your eligibility to work in the United States. Any personal data (including any sensitive personal data) that you provide to AEW as part of the recruitment process and/or otherwise for potential employment may be held and processed for the purposes of your registration, application and potential selection and in connection with any subsequent employment or placement at AEW or any of its affiliates. That data may be retained and further processed for the purposes of matching your skills and qualifications to future positions, identifying you as a potential candidate for future positions, to inform you of future positions and analytics in respect of who applies for positions with AEW. If you are selected for the opportunity for which you apply, your personal data may be used for the purposes of entering into a relationship with AEW, including sending you correspondence or general information relating to the employment relationship. Your personal data may be disclosed to AEW affiliates and to third-party organizations providing services to AEW. Your personal data will be retained in accordance with AEW document retention policies and applicable laws.
