Position Overview:
The Director of Ecommerce will lead AEW’s global ecommerce growth strategy and operations, driving revenue and fan engagement across ShopAEW.com social commerce channels, and international storefronts. This role will oversee platform management, merchandising, marketing integration, analytics, and international expansion. The ideal candidate is both strategic and hands-on, with proven success scaling DTC ecommerce businesses.
Key Responsibilities:
- Lead the end-to-end ecommerce business (ShopAEW.com, social commerce channels, international storefronts).
- Drive online revenue growth through data-driven strategies in merchandising, conversion optimization, retention, and promotions.
- Oversee site platform management including enhancements, UX/UI improvements, integrations, and migration projects (Shopify Plus).
- Build and lead a high-performing ecommerce team while overseeing external vendors and agency partners.
- Partner with marketing, content, and creative teams to deliver integrated fan experiences across social commerce, influencer activations, and digital campaigns.
- Lead ecommerce analytics and reporting, establishing KPIs for sales, AOV, conversion rate, and customer lifetime value.
- Develop and manage international ecommerce strategy, including localized storefronts, fulfillment, and distribution partnerships.
- Collaborate with licensing and merchandise partners to maximize category sales and storytelling opportunities.
- Champion innovation in ecommerce features - customization, drops, limited editions, and subscriptions models.
Qualifications:
- 8+ years in ecommerce leadership roles, preferably with DTC and entertainment, sports, or lifestyle brands.
- Proven success driving multi-million dollar online revenue growth.
- Expertise in Shopify Plus (or similar ecommerce platforms), analytics tools, CRM, and digital marketing.
- Strong understanding of social commerce, influencer marketing, and fan engagement ecosystems.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Fan-first mindset with the ability to thrive in a fast-paced, growth-driven environment while advancing AEW’s mission to connect with fans worldwide.
ADDITIONAL INFORMATION
- Competitive health insurance plans including medical, dental, vision, LTD, and life insurance.
- Employees are eligible to participate in company 401k after 6 months of employment; Match is 100% for the first 3%, 50% for the next 2%.
- 16 weeks of parental leave
- Flexible time-off policy
Applications are being accepted online only. Please do not call to apply for this position. Please provide complete information. An incomplete application may affect your consideration for this position. AEW is committed to a policy of equal employment opportunity and will not discriminate against an applicant on the basis of race, color, religion, creed, national origin, ancestry, sex, age, disability, veteran status, genetic information or any other legally recognized protected basis under federal, state or local laws, rules, or legal requirements. By submitting this application, you understand that you may be subject to a pre-employment drug test. You certify that the information in your application is true, correct and complete. You authorize AEW and its representatives to contact your prior and current employer and other references and all others for purposes of confirmation of the information you have provided. You understand your application is subject to, among other things, your eligibility to work in the United States. Any personal data (including any sensitive personal data) that you provide to AEW as part of the recruitment process and/or otherwise for potential employment may be held and processed for the purposes of your registration, application and potential selection and in connection with any subsequent employment or placement at AEW or any of its affiliates. That data may be retained and further processed for the purposes of matching your skills and qualifications to future positions, identifying you as a potential candidate for future positions, to inform you of future positions and analytics in respect of who applies for positions with AEW. If you are selected for the opportunity for which you apply, your personal data may be used for the purposes of entering into a relationship with AEW, including sending you correspondence or general information relating to the employment relationship. Your personal data may be disclosed to AEW affiliates and to third-party organizations providing services to AEW. Your personal data will be retained in accordance with AEW document retention policies and applicable laws.
