About IMG Academy
Named one of the Best and Brightest Companies to Work For in the Nation in 2024, IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences:
- Boarding school and camps, via a state-of-the-art campus in Bradenton, Fla.
- Online coaching via the IMG Academy+ brand, with a focus on personal development through the lens of sport and performance
- Online college recruiting, via the NCSA brand, providing content, tools, coaching and access to a network of 40,000 college coaches
Position Summary
The Senior Vice President (SVP) of Marketing is a mission-driven, results-oriented leader who will shape and execute the global marketing vision for IMG Academy. This executive will steward one of the most iconic brands in sports, inspiring athletes and families worldwide. Responsible for the full breadth of marketing across campus and online businesses including IMG Academy boarding school, camps, events, hospitality, IMG Academy+, NCSA College Recruiting, and SportsRecruits, this leader will drive brand growth, customer engagement, demand generation, and innovation.
The SVP of Marketing will protect the legacy of the IMG brand and elevate it, connecting millions of athletes, parents, and coaches to the life-changing opportunities IMG Academy provides.
Position Responsibilities
Strategic Leadership
- Define and lead a comprehensive, multi-channel marketing strategy that fuels growth across campus and online verticals.
- Partner with the executive team to deliver commercial results, accelerate customer acquisition, and expand IMG Academy’s global reach.
- Anticipate industry trends, harness innovation, and keep IMG Academy at the forefront of sports, education, and athlete development.
Brand Management and Growth
- Position IMG Academy as the global leader in student-athlete development.
- Build a long-term brand roadmap, evolving the IMG Academy identity and its extensions to remain culturally relevant and aspirational.
- Protect and elevate the brand across every touchpoint and audience.
Marketing Operations and Execution
- Oversee an omni-channel marketing ecosystem that includes brand and product marketing, content creation, social media, web, automated communications, partner activation, and international marketing.
- Champion a data-driven approach, measuring campaign performance, ROI, and customer insights to continually optimize results.
- Align marketing initiatives with sales, operations, data, and customer experience teams to deliver seamless execution.
IMG Academy+ and Digital Innovation
- Lead the go-to-market strategy for IMG Academy+ and related digital products.
- Use e-commerce, first-party data, personalized content, and digital platforms to create exceptional customer journeys and drive subscription growth.
Team Leadership and Culture
- Inspire, mentor, and develop a passionate team of marketing professionals across brand, creative, content, digital, and analytics.
- Foster a culture of innovation, accountability, and collaboration that drives measurable impact.
- Partner with finance and operations to optimize budgets, systems, and resources to scale effectively.
Knowledge, Skills and Abilities
- 15+ years of progressive marketing leadership, including 8+ years in senior executive roles.
- Proven ability to build global brands, deliver measurable growth, and lead large, multi-disciplinary teams.
- Expertise in digital marketing, brand management, data-driven decision-making, and customer engagement.
- Experience in sports, education, or youth markets strongly preferred.
- Exceptional communication, executive presence, and strategic thinking skills.
- Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
- Visionary leadership with the ability to anticipate market shifts.
- Commercial acumen and a strong understanding of business drivers.
- Innovative thinker who embraces change and technology.
- Collaborative leader who builds alignment across teams.
- Passion for athlete development, sports, and education.
Background Requirements:
- Requires a background check upon offer
- Requires a drug test upon offer
Benefits:As a full-time member of our team, you will enjoy a comprehensive offering listed below. Connect with your talent acquisition specialist to learn more about benefits for our part-time roles.
- Comprehensive Medical, Dental and Vision
- Flexible Spending Account and Health Savings Account options
- 401k with an Employer Match
- Short Term and Long Term Disability
- Group and Supplemental Life & AD&D
- Gym Discount Program
- Pet Insurance
- Wellbeing Program
- and more!
Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Get to know us better:
www.imgacademy.com
www.imgacademy.com/careers
IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
