Gopher Sports Properties is looking to add a high impact team member who will focus on navigating the property through Name, Image, and Likeness (NIL). This position will be an integral part of executing student-athlete influencer marketing for the University of Minnesota Athletics.

In this role, you will support Gopher Sports Properties with NIL deal activation for brand partners. The NIL Partnership Solutions Coordinator will be asked to manage all inventory elements for NIL activation and provide proof of performance to brand partners. This role will report to the Senior Manager, Business Development – NIL, who leads the NIL sales efforts of our Learfield team embedded at Minnesota. This role will also have key relationships with the Minnesota Athletic Department staff.

Responsibilities

• Serve as liaison between corporate partners, property staff, Athletic Department and collective where applicable
• Support activation of NIL deals and ensuring student-athletes participate and fulfill activation obligations with brand partners at fair market value
• Oversee all inventory management tracking related to NIL deals, including what has been proposed, sold and remains available, to include weekly reports and internal meeting updates
• Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content
• Assist with Gopher Sports Properties, gameday operations, including home football games and other home events
• Stay informed on NIL news, including student-athlete deals across the country, legislation changes (at State and National levels), and ongoing trends.
• Act as the Gopher Sports Properties representative in internal Learfield corporate NIL discussions
• Complete other sales, fulfillment and operations responsibilities as assigned by the sports properties team
• Must be able to work 40 hours per week including home games, select sporting events, NIL appearances and activations that occur outside of traditional work hours

Minimum Qualifications

• Excellent communication, problem solving, organizational skills and attention to detail
• Able to develop and maintain strong relationships across many demographics
• Proficiency in Microsoft Office (Word, PowerPoint and Excel)

Preferred Qualifications:

• 1+ years of experience in Sports / NIL / College Athletics and/or sponsorship
• Bachelor’s degree from a four-year college or university
• 1+ years of experience with social media platforms (Instagram, TikTok, X, and Facebook), including content creation, trend analysis, and understanding of backend settings, analytics, and publishing tools
• High level of initiative and continuous learning mindset

Pay Transparency

The base pay for this position is $19.24-$21.64 per hour. Please note that the pay provided is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation. Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience as well as geographic location.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.