Learfield Impact at the University of Georgia is seeking a results-driven Associate NIL Business Development Manager to lead the execution and growth of Name, Image, and Likeness (NIL) sponsorship opportunities for Georgia Athletics. In this role, you will identify, pitch, close, and activate NIL sponsorships that connect student-athletes with brand partners.

In this role, you’ll be responsible for generating new NIL revenue, developing innovative campaign proposals, and ensuring high-quality delivery of sponsorship activations. You will serve as a primary point of contact for both brand partners and student-athletes, while coordinating across internal teams to meet partner expectations and compliance standards.

This position works closely with the Georgia Bulldog Sports Marketing team, brand partners, athletics staff, student-athletes, and key Learfield stakeholders to drive results and ensure campaign success.

Responsibilities

• Take on the responsibility of all things involving student-athlete influencer marketing for the property, sponsors, brands and internal corporate groups

• Work closely with property and local brands to understand their marketing needs and develop potential marketing campaigns that can be executed with student-athletes

• Achieve or exceed defined business development goals related to NIL partnerships and revenue generation

• Assume end-to-end responsibility of sales cycle from pitch development to sponsor activation

• Coordinate, liaise and maintain relationships between Athletics, student-athletes, Georgia Bulldog Sports Marketing, brands, other stakeholders

• Support activation of NIL deals and ensure student-athletes participate and fulfill activation obligations with brand partners at fair market value

• Oversee all inventory management tracking related to NIL deals, including what has been proposed, sold and remains available, to include weekly reports and internal meeting updates

• Stay informed on NIL news, including student-athlete deals across the country and legislation changes at State and National levels, and ongoing trends

• Assist with gameday operations, including home football games and other home events

• Must be able to work 40 hours per week including home games, select sporting events, and NIL appearances and activations that occur outside of traditional work hours

• As NIL is a fluid and evolving topic, the responsibilities for this role and the work expectations in coordination with Learfield Impact at the University of Georgia will continue to be defined over time

Minimum Qualifications:

• Minimum of 2 years of client-facing and/or business development focused work

• Proven track record of developing and maintaining strong, lasting relationships with partners and decision makers

• Excellent communication, problem solving, organizational skills and attention to detail

• Proficiency in Microsoft Office (Word, PowerPoint and Excel)

Preferred Qualifications:

• Experience in Sports / NIL / College Athletics and/or sponsorship

• High level of initiative, specifically in the areas of sales generation and process improvement

• Strong commitment to building a learning culture

• Bachelor’s degree from a four-year college or university

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.