Learfield Amplify

Learfield Amplify

Senior Director, Ticket Sales & Service - University of Washington

Learfield Amplify - Director
Seattle · WA
Ticket Marketing · Sales · Ticket Sales & Service
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Founded in 2011 on the people principles of Character, Capacity and Commitment, Learfield Amplify represents 40 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 170 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.

As the exclusive outbound arm for the University, the sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of the University with outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community.

Learfield Amplify is actively seeking a Senior Director, Ticket Sales & Service to lead the ticket sales team. The Senior Director is responsible for training, mentoring, motivating and coaching the ticket sales staff. The person in this position will be responsible for developing and implementing a sales initiative designed to meet or exceed the annual sales goals set forth by senior management and the university. The Senior Director will oversee the sales activities related to season tickets, partial plans, group tickets and other ticket products created in the future. The Senior Director will be responsible for implementing effective systems to monitor the professional development and sales production of each member of the sales staff and the achievement of reaching or exceeding the overall sales goals set forth for each season. This leader will collaborate regularly as a member of the university’s leadership team and regularly align with the university’s Assistant AD of Revenue Generation and Chief Revenue Officer on strategy, technology, staffing and campaigns. This role will be fully immersed in the University’s Athletics department, working directly with revenue generating, marketing, sponsorship, NIL and team operations staff on a daily basis.

Essential Duties & Responsibilities:

  • Provide overall leadership for season ticket sales

  • Oversee sales efforts involving season tickets, partial plans, and group tickets

  • Responsible for the recruiting, hiring and professional development of ticket sales staff

  • Provide ongoing training, coaching and mentoring for ticket sales staff

  • Lead regular staff meetings and facilitate discussion and sharing of ideas related to growing ticket sales revenue

  • Develop and maintain a personal client base of current and prospective ticket buyers and donors

  • Prepare and manage an annual Ticket Sales business plan and budget in concert with appropriate staff and senior management that encompasses the sales of all of our various ticket buying customers

  • Effectively manage various group assets / experiences in order to maximize group ticket sales at all home games

  • Prepare timely and accurate sales reports that monitor the progress of the ticket sales team both individually and collectively and ensures that we maintain proper sales pacing to meet the goals set forth

  • Work with members of senior management team to manage relationships with outside vendors and corporate partners related to the sale of group tickets and premium seating opportunities

  • Work closely with university athletic department marketing, service and operations staff on ticket sales promotions as it relates to driving ticket sales revenue

  • Work closely with national Data Analytics team on CRM / Database initiatives including data collection, analytics and marketing directly related to generating incremental ticket sales revenue

Minimum Qualifications:

  • 5+ years of experience working in sales with collegiate and/or professional sports team and 3+ years of experience working in a ticket sales management role

  • Superior communication skills, collaborative with strong leadership and interpersonal skills

  • Results oriented leader with proven ability to motivate people and maximize revenue production

  • Proven track record in ticket sales – in terms of both personal accomplishments and leading successful sales teams

  • Must be enthusiastic, creative and able to think both strategically and tactically

  • Ability to work in a dynamic, high paced environment

  • Ability to handle multiple tasks at one time

  • Highest level of personal and professional integrity and ethics

  • Strong customer service skills

  • Demonstrated proficiency in Microsoft Office Suite

  • Experience working with Paciolan or Ticketmaster/Archtics ticketing systems preferred

  • Experience working with CRM systems such as ACT, Salesforce.com, SSB, Microsoft CRM, Conquer, Outreach etc

  • Willingness and ability to work long hours, including holidays and weekends as required

Preferred Qualifications:

  • Bachelor’s Degree in Sports Administration or business field

The approximate national base pay range for this position is $110,000 to $120,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location.The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.