Senior Director, Strategic Brand Management

Atlanta · GA
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CLC is the nation’s leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized brand protection, brand management, and brand marketing solutions that include impactful licensed merchandise systems and strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. 

Headquartered in Atlanta, Georgia, CLC’s people-friendly culture is a hallmark of the company’s style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's values to Serve Others, Build Trust, Lead Well, Innovate Often, Be Passionate. Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.

Hybrid work schedule.



  • Lead SBM program (Apparel and Non-Apparel Categories) initiation and renewals
  • Lead senior-level communication with licensing directors
  • Provide quarterly overview to Partnerships and CLC Leadership Team
  • Lead monthly ADL review calls with PAM licensee partners
  • Analyze CLC Insights data and provide reports to internal and external stakeholders
  • Work collaboratively with SBM Apparel and Non-Apparel leadership, Marketing, Licensees, and Partner Institutions
  • Provide leadership, direction, and oversight of SBM deal creation and contract process  
  • Provide oversight of biannual shortfall invoicing for all impacted licensees
  • Identify issues and create and lead potential solutions for systems improvements to increase productivity and efficiency of all who utilize the systems
  • Lead negotiations with licensees and institutions
  • Generate and verify quarterly PAM and ADL sales reports to ensure accuracy prior to distributing to respective PAM partners
  • Develop and provide primary apparel model year-in-review report and recap reviews with institution and PAM partners
  • Participate in presenting SBM program renewal reports to the licensing director
  • Understand strategic plans and annual marketing plans of partner institutions and provide insight on how licensee partners can be of value in achieving the objective
  • Work with the Legal Department on any SBM addenda and contracts



  • 12+ years of licensing industry experience (sports licensing, licensee, retail buying and/or marketing)  
  • Bachelors Degree
  • Strong organizational skills
  • Strong presentation skills
  • Strong communication skills
  • Strong management skills leading a team of 2 or more
  • Proficient knowledge of MS Office Suite
  • Ability to multi-task


Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.


Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun


Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.