Coordinator, Marketing - LEARFIELD (Atlanta · GA)

LEARFIELD
Jobs in Atlanta · GA
Marketing: Marketing
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CLC is the nation’s leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized brand protection, brand management, and brand marketing solutions that include impactful licensed merchandise systems and strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace.

Headquartered in Atlanta, Georgia, CLC’s people-friendly culture is a hallmark of the company’s style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's values to Serve Others, Build Trust, Lead Well, Innovate Often, Be Passionate.  Founded in 1981, CLC is a part of LEARFIELD, the leading media and technology services company in intercollegiate athletics.

 

POSITION SUMMARY:

This position will play a key role in coordinating the execution of marketing programs that promote the sale of collegiate licensed product, both locally and nationally, for institutions within our Strategic Marketing Solutions program. Effective communication, time management and a high work ethic is necessary for this role and the team around it to be successful.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

  • Work cooperatively in a team environment to serve the marketing needs of our Strategic Marketing Solutions schools.
  • Coordinate marketing projects upon inception ensuring proper execution to meet goals, on time and within budget, effectively utilize internal project management system to accurately track and communicate all project updates with internal team
  • Serve as the internal primary point of contact with Production and Creative teams
  • Manage invoice process for projects and communicate budget status to team
  • Track client participation and manage communication regarding all national marketing programs     
  • Assist with the collection of performance data, images, and other assets for use in marketing campaign recaps both for internal and external use
  • Assist with amassing research and other data across various consumer demographics
  • Research industry marketing trends to be able to effectively contribute during the concept development phase
  • Actively participate in territory or client meetings by providing pertinent updates of areas of responsibility to Marketing, Partnerships and/or directly to clients as needed
  • Assist in the brainstorming and idea development phase to meet client goals
  • Occasional overnight travel by car and plane (approximately 5% of the year) will be needed to manage the execution of projects

 

SKILLS: 

  • Bachelor's degree
  • One to three years of professional marketing experience preferred
  • Ability to professionally and effectively communicate in writing and verbally to those with a wide range of skill levels and varying position levels within the business
  • Ability to design and deliver presentations
  • A high degree of integrity and trust in interpersonal interactions
  • A passion for serving and helping others
  • Outstanding multitasking skills
  • Ability to manage multiple deadlines and lead in an environment of constant change
  • Ability to think strategically

 

LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make LEARFIELD an exciting place to work.

 

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

 

LEARFIELD offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. LEARFIELD is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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