Senior Vice President, Digital Marketing

LEARFIELD - Senior

Plano · TX

Marketing: Marketing

weeks ago

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Overview:

Learfield is conducting a search to identify a dynamic and strategic leader to oversee digital marketing services that today exist across multiple business lines. The successful candidate will be responsible for overseeing all aspects of our digital marketing agency, ensuring the development and execution of innovative and effective marketing strategies for our clients. This role requires a blend of creative thinking, strategic vision, and strong leadership skills to drive the agency's growth and deliver outstanding results.

*This person will sit in our Plano, TX headquarters until we relocate to Dallas, TX in November 2024

Primary Responsibilities:

Develop and communicate a compelling vision and strategy for the marketing agency
Develops and maintains relationships with key stakeholders, understanding their objectives and ensuring the agency meets and exceeds expectations
Identify and pursue new business opportunities to drive agency growth and manage agency business development team
Collaborate with adjacent sales teams (e.g. Sponsorship sales team, Ticketing sales team) to identify opportunities for growing agency service revenue with existing accounts
Oversee the development and execution of marketing campaigns across various channels
Develop and maintain a robust network of industry contacts to generate business leads
Stay abreast of industry trends, emerging technologies, and competitor activities to drive continuous improvement for Digital Agency as well as Learfield’s other digital capabilities
Develop and manage the agency’s budget, ensuring financial goals and profitability targets are met
Monitor and analyze key performance indicators to measure the success of campaigns and overall agency performance
Ensures compliance with advertising regulations and industry standards
Foster a culture of creativity, collaboration, and accountability within the agency team
Provide ongoing professional development opportunities for team members
Provide thought partnership to broader Digital & Technology leadership team, including the executives responsible for Learfield’s Data Strategy, Content Creation, Ticketing Technology and Website/App Publishing
Other duties as assigned

Requirements:

Minimum 10 years’ experience in Marketing or related field
Proven experience in a leadership role within a marketing or digital marketing agency
Exceptional communication and interpersonal skills
Demonstrated ability to develop and maintain client relationships
Demonstrated experience with project management tools and methodologies

Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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