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Under the direction the Director of Brand Partnerships, this position actively contributes to the development and implementation of revenue generating opportunities within Athletics, with emphasis in the areas of Corporate Sales, Naming Rights, NIL, Licensing/Merchandising and related. In addition, collaborating with appropriate Athletics and campus units, position also serves to ensure the integrity of UCF Athletics brand across licensing and merchandising platforms.
Responsibilities include, but are not limited to:
- Actively develop innovative, creative revenue generating ideas to enhance the athletics brand
- Identify, research and promote opportunities that increase UCF Athletics brand affinity, revenue streams and exposure
- Research best practices and explore emerging opportunities related to Name, Image & Likeness (NIL), including brand marketing, sales and partnerships, merchandising, and additional opportunities as they emerge in the NIL space for UCF student-athletes. Coordinate and activate assigned NIL brand partnership agreements
- Identify, research and cultivate opportunities towards increased revenue streams
- Actively manage and enhance relationships with assigned UCFAA corporate naming rights partners
- Coordinate annual reviews and strategic events that grow relationships with UCFAA corporate naming rights partners
- Interact with UCFAA’s multimedia partner (PlayFly), on-campus retail partners and other related campus entities to develop positive brand exposure for the university
- Execute various national, regional and local licensing marketing strategies to drive more consumer retail purchases. (i.e. new uniforms, Space Game, Homecoming, vault logos etc.)
- Actively manage the relationship with Fanatics, Athletics’ contracted online and in-venue retail partner
- Coordinate with University’s licensing team and Collegiate Licensing Company (CLC), Athletics’ licensing agent
- Strategically analyze and investigate key product categories and retail channels to ensure program is continually exhibiting best practices while taking advantage of evolving trends that can be maximized to benefit the university
- Develop and maintain relationships with UCF licensees, manufacturers and licensed retail vendors with the goal of broadening UCF’s presence in the retail marketplace and generating additional revenue through licensing royalties
- Other duties as assigned
Minimum Qualifications:
- Bachelor’s degree and two (2) years appropriate experience
- Appropriate graduate coursework or master’s degree may substitute at an equivalent rate for the required experience
Preferred Qualifications:
- Strong leadership and interpersonal skills
- Excellent organizational abilities
Due to the nature/scope of Athletics and Athletics events, position may require work during evenings, weekends, and holidays, as well as the ability to stand / walk for extended periods of time.
As a staff member of UCF Athletics, the selected candidate will be a person of integrity and character who shares a commitment for knowing and complying with NCAA, Conference, and institutional rules as they apply to the UCF Athletics program.
