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Job Description
The Executive Associate Athletic Director – External Affairs and Chief Communications Officer is a key member of the Department of Athletics leadership team, reporting directly to the Deputy Director of Athletics. This role provides strategic leadership and operational oversight of all external affairs functions, including strategic communication, brand management, marketing, creative media, digital strategy, public relations, and fan engagement.
The role will serve as the primary communications strategist and spokesperson for the athletic department, ensuring alignment with institutional priorities and enhancing the visibility, reputation, and relevance of the athletics program. Additionally, this role will serve as the primary liaison to the university marketing and communications departments.
Oversee all media relations, public messaging, press strategy, and digital platforms. Direct crisis communications planning and execution to protect and enhance the institution’s reputation. Ensure proactive storytelling to highlight student-athlete success, coaching excellence, program achievements, and community impact.
Direct the creative services team to deliver cutting-edge content across platforms, with an emphasis on elite recruiting content for all 36 sports. Drive innovation in digital strategy, social media, and fan experience initiatives. Collaborate with revenue-generating units (ticketing, development, sponsorship, NIL, trademark and licensing) to support departmental revenue goals. Support development initiatives, sponsorship engagement, and ticket sales initiatives through coordinated efforts driven by data analysis.
Minimum Required Qualifications:
- Bachelor's degree or equivalent experience.
- Advanced degree may be required.
- 12 years of relevant experience required.
- 15 or more years of relevant experience preferred.
Desired Qualifications
- Bachelor’s degree in public relations, communications, marketing, business, sports management, or a related field.
- Minimum of 8 years of progressive management experience in athletics administration, communications, marketing, or external affairs;
- Demonstrated success in leading large, diverse teams across multiple external units;
- Exceptional communication, leadership, and interpersonal skills.
