Director of Marketing Business Development
Job Description
As a member of Syracuse Athletics, the Director of Marketing will lead revenue-generating initiatives including ticket sales, donations, VIP experiences, and premium hospitality. This role is responsible for developing and executing comprehensive marketing campaigns that elevate the Syracuse Athletics brand, drive fan engagement, and increase attendance. The ideal candidate brings a results-driven mindset, strong communication skills, and a collaborative approach to support departmental goals. The Director will oversee marketing strategies across digital, print, and in-venue platforms to create compelling and memorable experiences for fans and supporters. This is a high-impact opportunity for a creative leader passionate about collegiate athletics and building one of the top fan experiences in the country.
Qualifications
- Bachelor’s degree in marketing, communications, business, or a related field (or equivalent combination of education and experience).
- Minimum of 5 years of progressive experience in marketing, with a focus on digital marketing, fan engagement, or revenue generation preferably within a sports, entertainment, or agency setting.
- Demonstrated experience managing or leading a team of marketing professionals is strongly preferred.
- Proven track record of developing and executing successful marketing campaigns across digital and traditional channels.
- Experience with CRM systems, email marketing platforms, and analytics tools is preferred.
- Strong understanding of brand strategy, audience segmentation, and ROI-driven marketing.
Job Specific Qualifications
- Excellent verbal and written communication skills, with the ability to tailor messaging to various audiences.
- High level of professionalism, strong work ethic, and the ability to work both independently and as part of a team.
- Proficiency in marketing platforms and tools; experience with TM1, Eloqua, Adobe Creative Suite, Google Analytics, and social media management tools is preferred.
- Understanding of data-driven marketing strategies, including audience segmentation, A/B testing, and performance analytics.
- Experience with the collegiate athletics environment and NCAA regulations is a plus.
- Proven experience planning, developing, and executing strategic, multi-channel marketing campaigns with measurable outcomes.
- Demonstrated ability to work collaboratively across departments and manage relationships with internal and external stakeholders.
- Strong project management skills, including the ability to prioritize, delegate, and meet deadlines in a fast-paced environment.
Responsibilities
- Collaborate with department leadership to establish annual campaign goals.
- End-to-end management of simultaneous, highly targeted, digital marketing campaigns.
- Responsible for constructing, implementing and executing strategic content, marketing, and data campaigns designed to drive revenue centered on the sale of tickets, donations, VIP experiences and premium hospitality packages.
- Construct campaigns for the purposes of customer acquisition, expansion and retention. The campaigns will leverage digital and direct marketing assets including but not limited to email, mass texting, social media, events, paid search, display ads, retargeting and direct mail.
- Plan, develop, implement, and monitor comprehensive paid media strategies to convert audience to directly purchase and/or to drive new leads through Facebook, Instagram, LinkedIn, YouTube, Google search, programmatic display ads, radio, billboard, print and more.
About Syracuse University
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and nearly 150 years of history, Syracuse University offers a quintessential college experience.
The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors and 100 minors offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit www.syracuse.edu.
About the Syracuse area
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
EEO Statement
Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans
Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Diverse and Inclusive Campus Community
Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.
