About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Advertised Job Summary
The NIL (Name, Image & Likeness) Brand Engagement Coordinator is responsible for identifying, securing, and executing on student-athlete NIL opportunities including, but not limited to: student-athlete appearances, traditional brand endorsements, and in-kind deals. This position will be responsible for building relationships with external brands to maximize the NIL efforts for the University of South Carolina and its student-athletes, coaches, staff, and recruits. This role will also serve as a point of contact for external companies seeking to engage with Gamecock athletes, ensuring a high level of service and sustained engagement.

Job Related Minimum Required Education and Experience
Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Preferred Qualifications
Experience in Sports / NIL / College Athletics and/or sponsorship.

Knowledge/Skills/Abilities
Ability to prospect, build, and maintain strong relationships with external brands, businesses, and community partners to generate NIL opportunities. Excellent written, verbal, and interpersonal communication skills to effectively promote student-athletes and negotiate deals with brand partners.

Job Duties

Develop NIL opportunities for student-athletes by prospecting, researching, and securing brand partnerships at the local, regional, and national levels.
Manage the full sales cycle including cold-calling, setting appointments, presenting proposals, negotiating deals, and closing contracts working in conjunction with player representation as needed.
Serve as a point of contact for companies seeking to engage with Gamecock student-athletes, ensuring high-quality service and sustained brand engagement.
Support student-athletes in meeting the obligations of their NIL agreements, including coordinating deliverables such as appearances, social media posts, and endorsements.
Ensure timely and professional execution of all commitments, maintain communication with brand partners, and track fulfillment for compliance and reporting purposes.
Collaborate with the Office of Compliance Services to ensure all student-athlete NIL activities are properly monitored, disclosed, and reported in accordance with NCAA, SEC, university, federal, and state regulations.
Develop and implement internal processes for timely NIL disclosure, assist in auditing and reviewing NIL agreements, educate student-athletes and staff on compliance requirements, and stay updated on evolving legislation to proactively adjust policies and reporting systems.
Coordinate educational resources and workshops for student-athletes, coaches, staff, and third parties about NIL policies, financial literacy, branding, and personal marketing.
Meet with recruits as needed. Serve as liaison with Student-athlete Development staff to ensure coordination and collaboration with their education efforts.