In order to register for this course, after selecting “Take the Course” above and being redirected, you must complete the registration process on the follow-up screen.
***By submitting an application, you are expressing your interest in enrolling in this class offered by Seattle University. This is a course posting.***
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Seattle University, backed by partnerships with the Seattle Seahawks, Mariners, Sounders, Reign, Storm, and Oak View Group, is offering exclusive access to its renowned Sports and Entertainment graduate program — now online and self-paced!
This fall, TeamWork Online members can enroll in three (3) graduate-level courses starting September 25th, featuring topics like Sports Business Marketing, Event Operations, and Introduction to Sports and Entertainment Management. Complete 5 courses across fall, winter, and spring to earn a prestigious Certificate of Sports and Entertainment Leadership from SeattleU.
Class Starts: 1/6/26
Course Description
Through online discussion in small groups, this course covers topics surrounding the use, application, and issues that arise with technology in sport and entertainment. Students will read articles, listen to podcasts, and watch videos to prepare to lead discussion on topics such as machine learning and AI, technology and fan engagement, blockchain, venue immersion, esports and the metaverse, broadcasting, streaming, cyber security, and sustainability. Through this content as well as weekly discussion on current events, students will gain a more thorough understanding of the technology that exists, its scope and limitations, and what technology is on the horizon.
Course Topics
- The Rise of Data and Analytics
- AI and Machine Learning
- Blockchain and Fan Engagement in the Future
- Venue Immersion / Metaverse
- Group Case Competition
- Esports and the Gaming Industry
- Broadcasting / Streaming / Content Creation
- Cyber Security / Sustainability
Learning Outcomes
Upon completion of this course, students will be able to:
- Analyze Technological Trends and Innovations: Evaluate the role of emerging technologies, such as artificial intelligence, augmented reality, blockchain, and data analytics, in shaping the sport and entertainment industries, including their impact on fan engagement, athlete performance, and revenue generation.
- Assess Ethical and Legal Implications: Examine the ethical, legal, and regulatory challenges associated with technology adoption in sport and entertainment, including issues related to data privacy, intellectual property, digital accessibility, and equitable access to technological advancements.
- Develop Strategic Solutions: Design innovative strategies that leverage technology to enhance audience experiences, optimize operations, and foster inclusivity, while addressing industry-specific challenges such as digital disruption and sustainability.
Prerequisites
N/A
