In order to register for this course, after selecting “Take the Course” above and being redirected, you must complete the registration process on the follow-up screen.
***By submitting an application, you are expressing your interest in enrolling in this class offered by Seattle University. This is a course posting.***
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Seattle University, backed by partnerships with the Seattle Seahawks, Mariners, Sounders, Reign, Storm, and Oak View Group, is offering exclusive access to its renowned Sports and Entertainment graduate program — now online and self-paced!
This fall, TeamWork Online members can enroll in three (3) graduate-level courses starting September 25th, featuring topics like Sports Business Marketing, Event Operations, and Introduction to Sports and Entertainment Management. Complete 5 courses across fall, winter, and spring to earn a prestigious Certificate of Sports and Entertainment Leadership from SeattleU.
Class Starts: 9/25/25
Course Description
This course takes a strategic approach to marketing in the sports and entertainment industries, focusing on the unique dynamics of marketing, communication, and sales in these sectors. Students will develop analytical frameworks to understand industry business models, assess marketing programs, and craft effective strategies for products and services. By the end of the course, students will be able to apply key marketing concepts, evaluate industry-specific marketing initiatives, and develop and present a comprehensive marketing plan.
Course Topics
- What is Sport & Entertainment Marketing?
- Strategy & Positioning
- Tactics & Implementation
- Sales & Legal Considerations
- Group Pitch
- Promotions & PR
- Evaluation
- The Future of Sport & Entertainment Marketing
Learning Outcomes
Upon completion of this course, students will be able to:
- Understand key marketing concepts and their application in the world of sport and entertainment.
- Apply frameworks for evaluating sport and entertainment marketing programs.
- Develop and pitch a marketing plan for a sport and entertainment organization.
Prerequisites
N/A
