In order to register for this course, after selecting “Take the Course” above and being redirected, you must complete the registration process on the follow-up screen.
***By submitting an application, you are expressing your interest in enrolling in this class offered by Seattle University. This is a course posting.***
-------------------------------
Seattle University, backed by partnerships with the Seattle Seahawks, Mariners, Sounders, Reign, Storm, and Oak View Group, is offering exclusive access to its renowned Sports and Entertainment graduate program — now online and self-paced!
This fall, TeamWork Online members can enroll in three (3) graduate-level courses starting September 25th, featuring topics like Sports Business Marketing, Event Operations, and Introduction to Sports and Entertainment Management. Complete 5 courses across fall, winter, and spring to earn a prestigious Certificate of Sports and Entertainment Leadership from SeattleU.
Class Starts: 9/25/25
Course Description
In this course, students will learn about event design, planning, and management processes, and sustainable business operations consistent with facility and event management protocols and recognized standards. Students will understand the business case for sustainability not only through the community engagement aims but also through financial analysis of profit and loss elements of producing and hosting sport and entertainment events.
Course Topics
- What is an Event and What is the Purpose of Events
- Event Design, Management, and Operations
- Event Sustainability
- Event Marketing / Consumer Behavior and Media
- Health, Safety, Risk Management and Accessibility
- Event Personnel
- Community Partnerships, Sponsorship, and Fundraising
- Cultural Events, Festivals, Mega Events
Learning Outcomes
Upon completion of this course, students will be able to:
- Identify and understand the role of events in economy
- Differentiate types of events
- Differentiate roles in the Sport and Entertainment event management industry
- Prepare and present bid proposals for events, engage in a process of event selection, and write a clear mission, vision, values, and goals for implementation in a production meeting
- Develop and implement basic operational plans
- Establish and manage a budget including identifying revenue streams and costs
- Formulate effective communication processes
- Identify, hire, and supervise event personnel
- Establish logistical plans including, site or equipment layouts, schedules and timelines, electronic communications, and information systems, etc.
Prerequisites
N/A
