In order to register for this course, after selecting “Take the Course” above and being redirected, you must complete the registration process on the follow-up screen.
***By submitting an application, you are expressing your interest in enrolling in this class offered by Seattle University. This is a course posting.***
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Seattle University, backed by partnerships with the Seattle Seahawks, Mariners, Sounders, Reign, Storm, and Oak View Group, is offering exclusive access to its renowned Sports and Entertainment graduate program — now online and self-paced!
This fall, TeamWork Online members can enroll in three (3) graduate-level courses starting September 25th, featuring topics like Sports Business Marketing, Event Operations, and Introduction to Sports and Entertainment Management. Complete 5 courses across fall, winter, and spring to earn a prestigious Certificate of Sports and Entertainment Leadership from SeattleU.
Class Starts: 1/6/26
Course Description
This course provides an in-depth exploration of sponsorship strategies in the sports and entertainment industries. Students will analyze various sponsorship models and develop creative solutions to align with partner brand objectives. The curriculum covers the full sponsorship lifecycle—from acquisition and negotiation to activation and performance evaluation—focusing on maximizing return on investment (ROI) and return on objectives (ROO). Additionally, students will gain both theoretical insights and practical skills to design and implement community engagement initiatives that leverage sports and entertainment for social impact and sustainable development.
Instructor bios available through Seattle University Website:
Lisa Young
Course Topics
- Storytelling: “Why” vs “What”
- Prospecting: Identify, Qualify, Engage
- A-B-C: The Meeting, The Pitch, The Close
- Activation Strategy & Best Practices
- Partnership-Centric Culture & Relationship Building
- Measuring the Impact: Quantitative & Qualitative
Learning Outcomes
After successfully completing this course, students will be able to:
- Identify, qualify, engage, pitch, and close a valuable partnership opportunity.
- Create and present a partnership proposal customized to specific client objectives.
- Design successful activation programs to bring partnerships to life.
Prerequisites
N/A
