DEPARTMENT: Marketing
TYPE: Part-Time / Temporary
SUPERVISED BY: Director of Event Sales / Tours & Event Sales Coordinator
START DATE: September 2025
COMPENSATION: Hourly - $20/hr. ($22/hr. after 6 months, $25/hr. after 1 year)
The Sales Assistant will support the Director of Event Sales and the Tours & Event Sales Coordinator in a variety of sales and marketing functions related to Rose Bowl Stadium’s events and tours. In addition to major sporting and entertainment events, the Stadium hosts a wide range of special events accommodating anywhere from 10 to 19,000 guests. This role will play a key part in assisting the Enterprise Events team by helping to drive business growth.
KEY RESPONSIBILITIES:
- Event & Tours Program Support
o All Public Tours
o UCLA Season Home Games (Times to be announced)
o Holiday Tours – December 26-28, 2025, and January 2, 2026
o Rose Bowl Game – January 1, 2026
o And other specified weekend dates as specified
- Tour Program Operations
o Schedule and book tours as assigned
o Assist with online sales of Public and VIP tours
o Manage tour guide relationships, scheduling, communication and onsite supervision that may include weekends.
o Organize quarterly tour guide training and engagement events.
o Update tours script and collateral
- Marketing Support
o Prepare supporting materials as requested
o Gather content for various graphic design projects (stadium/golf course signage, event sales collateral, etc.)
o Maintain enterprise events marketing materials (i.e. brochures, flyers, and social media images)
- Enterprise Events Sales and Administrative Support
o Help the sales team with prospecting, proposal creation, and venue layouts
o Distribute complimentary tickets to Rose Bowl guests; provide onsite event support as needed
o Manage and update email and mailing lists
o Assist with event client relations and operations on event days
o Conduct market research to support strategic sales decisions
o Catalog event photography as needed
o Contribute ideas and suggest new initiatives or areas of improvement
o See the sales process through for offsite parking bookings
o Support ordering and distributing client gifts
QUALIFICATIONS:
- Ideal candidate will have an interest in sales and marketing within the events industry with a background in hospitality, communications, or business management.
- Must have a working knowledge of Microsoft Word, Excel, PowerPoint, Publisher, as well as social networking sites such as X, Instagram, and Facebook. Knowledge of Adobe Photoshop and Canva is a plus.
- Knowledge of CRM databases, Salesforce, and VenueOps a plus but not required
- Must be a strong writer and a self-starter
- The opportunity is in-office only. Work from home is not offered for this position.
- Must be able to work Event/Festival Dates (subject to change):
- Creative writer a plus
- Ability to contribute a minimum of 20 hours a week for at least 6 months
The Sales Assistant position is a paid opportunity and employed by Adept HR (Rose Bowl Operating Company contracted temporary staffing agency). Sales Assistant is expected to be on time to work, be self-motivated, and able to handle multiple tasks with ease.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
