Army West Point Athletic Association

Army West Point Athletic Association

Director, Marketing & Fan Engagement

Army West Point Athletic Association Inc - Entry Level
West Point · NY
Marketing: Marketing
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What to Expect
This position is part of the team responsible for all entertainment aspects of event planning and show production for Army West Point Athletics Association Inc. (“AWPAA”) home games and events held at the United States Military Academy at West Point (“USMA”). The primary focus will be to create life-long memories for all fans who attend. Reporting to the Assistant Athletic Director, Marketing & Fan Engagement, this position will assist in every aspect of AWPAA home games and events and the development and execution of strategic plans enhancing brand awareness, ticket sales, fan/game experience and other revenue generating initiatives. The ideal candidate should have a visionary, imaginative, and forward-thinking mindset while being eager to learn. This position will be the primary marketing contact for Men’s Lacrosse and Women’s Basketball and will serve as the secondary contact for Football.

What You'll Do
30% Primary Marketing for Men’s Lacrosse and Women’s Basketball 
  • Develop and execute marketing promotions and game presentation plans to increase attendance, generate revenue, maximize the game-day fan experience, and assist with sponsorship development and fulfillment for Men’s Lacrosse and Women’s Basketball. These responsibilities include but not limited to:
    • Leading sport specific external meetings
    • Working with coaches and team operations staff
    • Developing run of show and public address scripts
    • Collaborating with the group sales staff on group experiences and promotions
    • Collaborating with sponsorship group on sponsored initiatives and fulfillment
20% Secondary Marketing for Football and Other Assigned Sports 
  • Football:
    • Assist with the planning, coordination, and management of the pregame fan fest, Black Knights Alley.
    • Serve as the on-field game presentation manager for all home football games and Army-Navy Games at which Army is designated as the home team.
    • Serve on the Army-Air Force steering and Army-Navy planning committees.
  • Other Assigned Sports:
    • Responsible for the execution of game presentation for all assigned home games including but not limited to music, in-game promotions, halftime acts, and recognitions.
20% Primary Athletics Marketing Liaison to the United States Corps of Cadets 
  • Responsible for contacting the USCC to request military assets at various home sporting events.
  • Responsible for setting up continuous meetings with USCC and AWPAA departments to coordinate requested military assets
  • Responsible for overseeing game-day execution of requested military assets.
10% Secondary Marketing Contact for the Marketing Internship Program 
  • Work in coordination with the Assistant Director, Marketing & Fan Engagement in the recruitment and advertising of the internship program.
  • Assist the Assistant Director, Marketing & Fan Engagement in the training and scheduling of interns.
10% Oversees Marketing Assets & Inventory 
  • Responsible for the management and maintenance of all marketing equipment
  • Responsible for the management of all marketing promotional materials
  • Responsible for inventory management and distribution of marketing collateral
10% Other Duties as Assigned

What We Can Offer
This job posting contains a pay range, which represents the range of salaries that AWPAA believes, in good faith, at the time of this posting that it might be willing to pay for the posted position. AWPAA expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would AWPAA consider paying a salary or rate near the higher end of the range.

Who We Are
USMA is renowned as the world’s preeminent leadership development institution. Located on the banks of the Hudson River in West Point, NY, it is approximately one hour from New York City. The mission of USMA is "to educate, train, and inspire the Corps of Cadets so that each graduate is a commissioned leader of character committed to the values of Duty, Honor, Country and prepared for a career of professional excellence and service to the Nation as an officer in the United States Army." This position will be housed within the AWPAA, which is a non-profit corporation organized to manage and support the 30 intercollegiate athletic programs at the Academy. The AWPAA mission is to recruit, educate, train and inspire leaders of character who are committed to the values of Duty, Honor, Country through an extraordinary NCAA Division I athletic experience.