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What to Expect
The Director, Creative Graphic Content supports and advances the recruiting, retention and motivation efforts of the Army West Point Athletic Association Inc. (“AWPAA”) Division I FBS football program primarily through the independent production all recruiting graphics, creating weekly motivational and highlight graphics, and acquiring necessary content (e.g., games, practices, workouts, events, etc.) for product creation. The Director, Creative Graphic Content is responsible for staying current on emerging graphic methods, technology, and equipment to effectively elevate media products locally and across social media platforms. The Director, Creative Graphic Content must uphold the standards of excellence established by the Head Football Coach and all the duties of the position must be conducted in adherence with the policies, rules, and regulations of the United States Military Academy (“USMA”), AWPAA, the American Conference (“Conference”), and the National Collegiate Athletic Association (“NCAA”).
What You'll Do
50% Content Design
- Independently create all recruiting graphics to include nametags, itineraries, signage, PowerPoints, and offer letters. Create team graphics to be used in offices, team room, position room, locker room, football related events and throughout Kimsey Athletic Center.
- Shoot, edit and create recruiting and motivational graphics (e.g., daily practice and workout, game, season and others as requested).
- Conceptualize and originate creative themes, storylines, and visual styles for graphic content, requiring advanced artistic skill and originality.
- Evaluate and recommend new equipment and technology for graphic creation to stay current with competition and industry trends.
30% Media Production
- Collaborate with Executive Director, Player Personnel and/or Chief of Staff, AWPAA Athletic Communications and AWPAA Creative Services on content creation, creative development and execution of the game products including pre-game hype, uniform reveal and win graphics.
- Work with the Director, Video Operations, Football Operations and hotel staff during team travel.
- Responsible for helping create social media content that is an appropriate representation of the USMA brand and is compliant with USMA and AWPAA policies and standards.
- Coordinate with gameday network producers to gather necessary content materials.
15% Recruiting Support
- Coordinate with Player Personnel department to provide graphic support during official and unofficial visits, junior days, or any other recruiting event.
- Produce graphic content as necessary for social media and direct messaging to recruits.
5% Organization and Leadership
- Assist in recruiting, training, scheduling, and supervising of a team of cadet graphic volunteers and/or interns.
- Responsible to evaluate individual and unique talents of the cadets and interns and manage them accordingly.
- Provide inputs on building the right graphic team for gameday execution.
5% Other Duties
What We Can Offer
$52,000 - $58,000
This job posting contains a pay range, which represents the range of salaries that AWPAA believes, in good faith, at the time of this posting that it might be willing to pay for the posted position. AWPAA expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would AWPAA consider paying a salary or rate near the higher end of the range.
Who We Are
USMA is renowned as the world’s preeminent leadership development institution. Located on the banks of the Hudson River in West Point, NY, it is approximately one hour from New York City. The mission of USMA is "to build, educate, train, and inspire the Corps of Cadets to be commissioned leaders of character committed to the Army Values and ready for a lifetime of service to the Army and Nation." This position will be housed within the AWPAA, which is a non-profit corporation organized to manage and support the 30 intercollegiate athletic programs at the Academy. The AWPAA mission is to recruit, educate, train and inspire leaders of character who are committed to the Army Values through an extraordinary NCAA Division I athletic experience.
