College Football Hall Of Fame
Event Sales Manager
College Football Hall of Fame - Manager
Atlanta · GA
Sales · Event Operations/Management · Event/Venue Booking
0
3
days ago
We're looking for a dynamic sales professional to join our team here at the College Football Hall of Fame!
Reporting to the Director of Event Sales, the Event Sales Manager (ESM) is a revenue-generating role responsible for driving new business, building a strong sales pipeline, and closing high-value event opportunities across targeted market segments. This role owns the full sales cycle, from prospecting through contract execution, and is accountable for achieving monthly, quarterly, and annual revenue targets. In addition, the ESM will lead and manage an Event Sales Coordinator, ensuring alignment on pipeline activity, proposal development, and client communication to support overall sales performance. The ESM partners closely with Event Operations and internal teams to ensure a seamless transition from sale to execution, while maintaining a high-touch client experience. This is a role for a hunter, someone who is proactive, competitive, and driven to win business.
Role, Responsibilities, and Key Performance Areas:
- Proactively solicit new business by making outbound sales calls and in-person presentations, attending relevant tradeshows and engaging in other client prospecting efforts to increase our database of prospective clients
- Actively source leads and drive outbound efforts across targeted segments (corporate, associations, nonprofits, agencies, etc.) to generate new opportunities and diversify revenue streams
- Own and achieve individual revenue targets and sales KPIs on a monthly, quarterly, and annual basis
- Manage full sales pipeline from prospecting through close, including forecasting and conversion tracking
- Drive urgency in deal progression and closing to maximize revenue performance
- Manage and develop an Event Sales Coordinator, ensuring alignment on pipeline activity, proposal creation, and client communications
- Delegate and oversee administrative and sales support tasks including proposal preparation, CRM updates, and reporting
- Ensure the Coordinator is effectively supporting lead generation, follow-ups, and overall sales execution
- Provide guidance, accountability, and performance feedback to maximize team productivity and efficiency
- Develop strong relationships within the event planning, production, and promotion communities as well as other relevant companies, organizations and groups to generate new business leads
- Stay on top of changes or developments within the special event industry
- Work closely with OMNI sales team to deliver seamless customer service to clients
- Develop strong partnerships with Event Operations team to ensure flawless execution
- Build relationships and collaborate with internal teams, including building operations, fan experience and marketing
- Prepare required reports, including overall revenue for each event, recaps and sales forecasts
- Other duties as assigned
Knowledge, Skills, Attributes and Abilities:
- Excellent interpersonal and communication skills
- Resourceful, innovative and proactive approach to sales
- Ability to effectively evaluate risks and liabilities of special events and communicate with event operations
- Working knowledge of local and regional markets, venue operations and events operations standards
- Ability to work in a fast-paced environment managing multiple projects at any given time with competing deadlines
- Excellent computer skills, including proficiency in CRM use and Microsoft Office suite of products
- Ability to work traditional and non-traditional hours (nights, weekends and holidays as necessary)
Education & Experience:
- Bachelor’s degree preferred
- A minimum of 3 years related event sales experience required – preferably within the Atlanta market
Atlanta Hall Management, Inc. operates the national College Football Hall of Fame which was established by the National Football Foundation in 1951 to immortalize the greatest players and coaches as role models to inspire future generations and preserve the rich history and traditions of the game. Relocated to Atlanta in 2014, the non-profit organization focuses on its mission to inspire and entertain by celebrating the passion, traditions and legacy of college football and its greatest players and coaches and provides visitors with a highly immersive, interactive and engaging experience.
Job Questions:
On a scale of 1 to 10, with 10 being high, how would you rate your passion for college football?
What is your desired salary?
