Mission
To restore sports to their purest, most exciting and competitive form: high stakes and open to all.

Core Values

Build a great product
Have a desirable social purpose
Surround yourself with good people
Be thoughtful
There’s great value in originality
The obstacle is the way
Teammates first
Every experience matters

About
The home of the Elam Ending®, The Basketball Tournament (TBT) has grown from a unique
idea amongst friends to be one of the most exciting and high stakes events on the summer sports
calendar, with international exposure on ESPN, regional championships across the country, and a
winner-take-all, $1 million prize. Every year, its open format attracts some of the best players in
the world and fulfills its promise of showcasing electrifying competition. For years. the event has
partnered with outstanding brands such as Puma and Zelle. In October of 2022, TBT Enterprises
announced its expansion into the sport of Soccer with The Soccer Tournament (TST), which will
be a 32-team, World Cup formatted event held in June 2023. For more information on TST or
TBT’s tenth season, visit www.thetournament.com.

Position Overview
TBT is looking to hire a Director of Fan Growth & Engagement. This role is responsible for
leading marketing and growth efforts designed to grow both the TST and TBT fan bases.
Candidate will look at all ways to engage fans, work with the content team to ensure fans are
being served purposeful content, oversee the digital ecosystem strategy (e.g.
website/CRM/email), drive the development of toolkits for both host partners and team entrants
so they are best equipped to tell both our stories and our team entrant stories, and build/manage
external partnerships to help grow the fan funnel. This candidate must be a passionate and
creative person, comfortable soliciting and generating ideas aimed at growing the fanbases
across both basketball and soccer. This person must also thrive in the development and execution
of integrated marketing campaigns.

Requirements & Qualifications

Minimum 5 years in fan/consumer growth and engagement
Experience developing marketing toolkits for partners that empower them to be creators (while also carrying forward brand values)
Past oversight of organization wide brand and fan/consumer development projects, including brand campaigns and large-scale events
Highly skilled at building social media channel audiences and activating influencer partners
Expertise in the development of marketing assets and collateral to bring campaigns to life, build positive brand sentiment, and drive awareness and fan engagement
Comfort leveraging data to unlock insights and drive decision-making
Strong organizational marketing skills; Adept at building and driving an integrated marketing campaign/calendar
Excellent work ethic, strong problem-solving skills, and tenacity
Detail-oriented, self-motivated and results-focused
In depth knowledge of digital ecosystem including website, CRM, SEO and email strategy
Comfort hiring and managing an associate to assist with website, email, CRM management
Excel at building strong internal and external relationships
HQ in Boston. Position can be remote

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.