Title: Partnership Activation Manager
Department: Partnership Services
Reports to: Manager, Global Partnership Activation
FLSA Status: Non-Exempt
We’re looking for a dynamic and experienced Partnership Activation Manager to join our team! In this pivotal role, you’ll be responsible for managing a multi-million-dollar portfolio of corporate partners, delivering measurable value through strategic, data-driven solutions, and crafting unforgettable fan-first experiences. You'll play a key part in nurturing long-term, trusted relationships while uncovering new opportunities to grow and evolve our partnerships.
This role manages the full partnership lifecycle, from executing marketing initiatives to identifying new avenues for business growth. You’ll work cross-functionally with departments such as Marketing, Game Entertainment, Ticket Sales, and Arena Operations to deliver seamless, high-impact activations. Occasional travel may be required.
If you have account management experience, particularly in sports marketing, excel at building client relationships, and have a passion for brand activation, we’d love to hear from you. Ideal candidates will be persuasive communicators who can effectively manage a diverse partnership portfolio and activate compelling campaigns that align with both partner and franchise goals.
Serve as the primary point of contact for an assigned portfolio of corporate partners, representing the Kings with professionalism and enthusiasm
Build and maintain strong, long-term relationships with key partners and stakeholders
Act as a strategic advisor to partners, offering guidance rooted in sports marketing expertise
Lead renewal conversations and negotiate incremental opportunities with existing partners
Provide mentorship to junior team members, supporting their development and success
Oversee the execution and delivery of customized marketing and activation programs that meet partner objectives
Regularly communicate campaign progress, milestones, and outcomes to both internal teams and partners
Collaborate on performance metrics that measure partnership impact (e.g., brand awareness, fan engagement, digital traffic)
Deliver consistent reporting on partnership performance, account health, and renewal outlooks
Partner with the sales team to identify and pursue upsell or cross-sell opportunities
Address client feedback and resolve issues quickly and effectively to ensure satisfaction
Participate in special projects and contribute to department-wide initiatives as needed
Bachelor’s degree in Marketing, Business Administration, or a related field
3–5 years of experience in partnership activation, account management, or a related field; sports marketing experience strongly preferred
Proven success managing and growing high-value accounts and working with executive-level stakeholders
Proficiency in CRM and analytics tools such as Salesforce, KORE, Nielsen, Zoomph, Tableau, Canva, Photoshop, and PowerPoint
Demonstrated ability to develop and execute impactful, client-focused marketing solutions
Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously
Exceptional communication and presentation skills, with the ability to influence, negotiate, and build consensus
Analytical mindset with the ability to assess performance metrics and translate insights into actionable strategies
Compensation:
Base Salary: $60,000 - $65,000
Bonus: Eligible for competitive team bonus pool
Total compensation & offer package will include the following:
Comprehensive Medical, Dental, and Vision benefits for employees and dependents
Paid Time Off + 11 Paid Holidays + Summer Fridays
Employer 401(k) match
Cell Phone Stipend
Sacramento Kings home game tickets, team store discounts, and more!
