Director, Marketing - Stockton Kings (Stockton · CA)

Stockton Kings jobs
Sports Jobs in Stockton · CA
Marketing: Marketing
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Job Summary: The Director, Marketing will work in conjunction with the Sacramento Kings Marketing team and act as the liaison between internal clients/departments and the Creative Services team, ensuring all advertising, marketing and promotional plans and projects are delivered on-time, on-brand, and on-budget.

Key Responsibility Areas (KRA’s):
  • Develop creative marketing campaigns that include print ads, television ads, radio ads, website, and unique marketing tactics.
  • Establish strong media relationships with local TV, radio and newspaper employees and consummate agreements to drive sales and add value to the corporate partners of the Team.
  • Develop innovative promotional campaigns that strategically integrate with marketing, business communications, corporate sponsorship, group sales, in-game entertainment, and community impact.
  • Responsible for developing strategic marketing plans and programs, and overseeing the execution of such plans, to drive revenue goals and strengthen brand position. Primary focus on ticket and corporate partnership sales and retention.
  • Work in partnership with the ticket sales team to maximize revenue generating opportunities that supports new sales, renewals, and activation programs. Includes the development of strategies for the following initiatives: regional, grassroots, multicultural, youth and cause/social responsibility marketing programs.
  • Write creative and media briefs providing clear direction on all campaigns and events. Work closely with creative team from concept through completion.
  • Lead cross-functional teams on an assortment of campaigns and activities. Able to champion a vision with many different groups that have strong opinions.
  • Cultivate and maintain a keen understanding of our customers and market.
  • Identify changes in the marketplace and adjust marketing plans accordingly to meet objectives and fall within budget.
  • Develop and prioritize team technology marketing goals, including e-marketing initiatives in cooperation with the relationship marketing and new media teams. Efforts include the prioritization of web-based marketing opportunities, focus toward impacting the core audiences, as well as the conceptual development of web-based brand extension programs to impact our corporate and ticket sales initiatives.
  • Effectively manage marketing budgets
  • Negotiate, manage and monitor the agreement with the Stockton Kings official Merchandiser and ensure proper coordination with Marketing and Finance teams
  • Develop the team’s brand by ensuring compliance with logo usage specifications for all merchandise used by the organization or approved usage by outside parties (e.g. corporate partners, group outings, etc).
  • Work closely with Account Managers and Sacramento Kings Corporate Sales on management of all activations and sponsorship fulfillment on annual basis to ensure high level execution and customer service.
  • Manages gameday marketing plans and deliverables for all promotional gameday themes and activations
  • Able to build and maintain strong partner relationships while identifying upsell opportunities for partners

Qualifications
  • Bachelor's degree (BA/BS) from four-year college or university in Business/Sports Administration or Marketing.
  • Minimum four (4) years related experience in the sports and entertainment industry, preferably in the NBA.
  • Proven track record of developing, executing and measuring clear and concise marketing campaign plans.
  • Thorough knowledge of social media platforms.
  • Experience in event production/presentation.
  • Ability to develop creative corporate partnership activations, and new sales pitches.
  • Knowledge of relationship marketing platforms and measurement tools.
  • Experience with creative copy writing.
  • Excellent communication skills; customer service-centric
  • Proven prioritization and organizational skills
  • Ability to work nights/weekends/flexible schedule

The Sacramento Kings Organization is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, marital/familial status or any other protected class under federal, state, or local law.  The Sacramento Kings organization also complies with all provisions of the U.S. Government's Executive Order 11246 dated September 24, 1965 and the rules, regulations and relevant orders of the Secretary of Labor.